The Uniqlo brand hopes to gain a firm foothold in the fashion industry through a series of innovative plans. It will open three large stores in the United States and the United Kingdom next month, introducing basic clothing, classic models, and exaggerated building materials. The brand's latest combat weapon is the Uniqlo Innovation Project, abbreviated as IPJ, which has launched a series of high-level garments designed by the brand's fashion director, Nicola Formichetti, design director Naoki Takazawa and creative director Kashiwa Sato.
The Uniqlo brand hopes to gain a firm foothold in the fashion industry through a series of innovative plans. It will open three large stores in the United States and the United Kingdom next month, introducing basic clothing, classic models, and exaggerated building materials. The brand's latest combat weapon is the Uniqlo Innovation Project, abbreviated as IPJ, which has launched a series of high-level garments designed by the brand's fashion director, Nicola Formichetti, design director Naoki Takazawa and creative director Kashiwa Sato.
Mr. Nobuo Domae, vice president of the brand, said: “Everyone focuses on styling and pop, but we focus on quality and functionality. We respect everyone’s personal dress style and provide everyone with a unique look. In style, we are always customer-centric."
The IPJ collection was listed at Uniqlo's store last weekend. Clothing includes windbreakers, jackets, and UV protection T-shirts. Uniqlo's 1,500-square-foot shop in London will open on October 13 and the brand's second-largest store will open on 34th Street in Manhattan on October 21st, occupying an area of ​​64,000 square feet. The brand's flagship store on Fifth Avenue was built in collaboration with the construction company Wonderwall, using more than 300 LCD screens.
In the following period, Uniqlo will continue its expansion process. The goal is to first settle in major cities, and then move on to second-tier cities. Soon after, Chicago, Los Angeles, San Francisco and other places can see the Uniqlo brand of large-scale shops. In addition, the brand will also target the Asian market, especially China, and is expected to open 200-300 stores in China.
Uniqlo will continue to launch a series of collaborations with designers. Orla Kiely will design a series for Uniqlo to be launched in March, and Undercover designer Jun Takahashi will join Uniqlo's designer team.
Mr. Nobuo Domae, vice president of the brand, said: “Everyone focuses on styling and pop, but we focus on quality and functionality. We respect everyone’s personal dress style and provide everyone with a unique look. In style, we are always customer-centric."
The IPJ collection was listed at Uniqlo's store last weekend. Clothing includes windbreakers, jackets, and UV protection T-shirts. Uniqlo's 1,500-square-foot shop in London will open on October 13 and the brand's second-largest store will open on 34th Street in Manhattan on October 21st, occupying an area of ​​64,000 square feet. The brand's flagship store on Fifth Avenue was built in collaboration with the construction company Wonderwall, using more than 300 LCD screens.
In the following period, Uniqlo will continue its expansion process. The goal is to first settle in major cities, and then move on to second-tier cities. Soon after, Chicago, Los Angeles, San Francisco and other places can see the Uniqlo brand of large-scale shops. In addition, the brand will also target the Asian market, especially China, and is expected to open 200-300 stores in China.
Uniqlo will continue to launch a series of collaborations with designers. Orla Kiely will design a series for Uniqlo to be launched in March, and Undercover designer Jun Takahashi will join Uniqlo's designer team.
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