[China Glass Network] Description: "There is no sales that can't be sold, but the method and strategy of the guide are not correct." This is a common saying in the sales industry. The purpose of sales is to facilitate transactions and achieve the purpose of terminal sales. What are the terminal sales strategies? This article introduces you to a salesperson's terminal sales strategy five steps!
To be a good promoter, how to better sell your terminal, you need to know the following:
[精兵秣马]
The art of war said that no fight is unprepared. As for sales, the truth is the same. Many of the promoters who have just debuted usually have a misunderstanding that sales are meant to be eloquent, but in fact it is not the same thing. I remember that we trained for nearly a month, from product knowledge to failure analysis, from corporate history to sales skills, every step of the practice, until the back. At that time, our colleagues often joked to each other and said that they all became robots. I remember that in order to debug a better music effect, I didn't have a customer present, and I focused on a key-and-key trial and error. It lasted for nearly a week and finally got the satisfaction of myself.
Every time I take a break, I always like to go to various stores to go around: I will investigate the market and do my best. Today's customers always like to be a promoter, where is how cheap it is, where to play some discounts, if you can't clearly understand these situations, you will be very passive when facing customers. Second, you can learn the skills of other promoters, only by the strengths of each family, you can refine the undefeated golden body!
[Follow the details]
There are a lot of books on promotion techniques, and basically all of them will talk about the enthusiasm of promoters. But in reality, many promoters can't grasp the essence of it. They think that enthusiasm is to smile and to speak. In fact, this is also wrong. Everything must have a degree. Excessive enthusiasm will have a negative impact. Enthusiasm is not simply expressed through external expressions, the key is to do it with your heart. The so-called sincerity, the stone is open! With the wind sneak into the night, the moist things are silent, the real sincerity is to think what customers think, to meet their needs with the company's products, so that they get benefits.
I often tell the promoters below that the competition is so fierce now, and it is obviously not easy to repeat the product selling points to customers. In the era of information explosion, how can we let customers remember you, remember your products, you have to Learn to imagine, learn to draw cakes, and let him feel the real benefits. I have a promoter now, I am doing very well in this area, I am very careful to observe life and apply it to sales. To give a simple example, we have introduced a new type of electric pressure cooker, which is characterized by safety, energy saving and environmental protection. He explained the very characteristic features. First of all, he was always familiar with customers. Now, how expensive is the gas, the speed of using electricity is slow, etc., and the customer has resonated. Then he turns around and introduces the product he wants to recommend. The customer has calculated an economic account and used this product. How to save time and how much money he can save for a month. Later, the customer bought the product happily and left.
[Leverage]
Sales is a process of integrating resources. How to make rational use of various resources and help sales performance can not be underestimated. This is equally important as a promoter who stands on the front line of sales.
We often encounter scammers on the streets to implement fraud, which usually has a role - commonly known as the trust, his important role is to set off the atmosphere. Of course, we can't do illegal things. But can we get some inspiration from it? When I am a promoter, I often use a method that is very effective, that is, playing a double spring with my colleagues. Especially for some customers who are very interested in buying, when we get stuck on the price or other issues, I often ask the manager to help.
One shows that we really value him, the leaders have come forward, and the second is more convenient to negotiate. As long as the leader gives him a little benefit, the customers will usually pay the bills and try it out! Of course, if the leader is not there, a person can also be a temporary guest. Let's take a look. The key is to satisfy the customer's vanity and love the greed and cheap.
[See the best]
The fear of sales is to drag the mud with water, not to make a decision. According to my experience, at the sales site, the customer's stay time is better in 5-7 minutes! Some promoters are not good at observing the color, and when the customer has a willingness to purchase, they can't seize the opportunity to promote sales, and they are still talking about products. The result is a failure in sales. Therefore, we must keep in mind that our mission is to promote sales! Whether you are introducing products or doing other efforts, the end is to sell products. Therefore, as soon as you reach the edge of sales, you must immediately adjust your thinking, emergency braking, and try to sign. Once you miss the opportunity, it is more difficult to hook up the customer's desires again. This is also a mistake that the promoters who are just getting started are more likely to make mistakes.
[Send a ride]
Many promoters immediately breathed a sigh of relief after they reached the sale, and even some people immediately left the customer to do their own work. In fact, this is also a serious mistake. Many people say that the more important resource of a person is nothing but a network of contacts! This is very reasonable.
There is a saying in sales that the cost of developing a new customer is 27 times the cost of maintaining an old customer! Be aware that old customers bring more business than you think. When I was a promoter, I paid great attention to maintaining a good relationship with the customers who had already sold, which also brought me a good return. In fact, it is also very simple to do, as long as you carefully help him to pack the bag, and then bring a sincere farewell, if not very busy, you can even send him to the elevator. Sometimes, some insignificant moves will make the customer very moved! Once, I forgot to give the promotional gifts to the customer. When he found out that he had already left the mall door, I immediately picked up the gift and chased it, when I was sore. When he rushed to catch up with him, the customer was really touched by the language that was not available. This customer later introduced me to a lot of business and we became good friends. The company I am serving now is also introduced by him. Of course, this is all afterward.
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