Snow fly wolf: underwear business should be good at seizing the opportunity

Entrepreneurship requires business opportunities, and opportunities are always there, one kind of demand is met, another kind of demand will produce; one kind of opportunity disappears, another kind of opportunity will produce. Most of the opportunities are not obvious and need to be discovered and tapped.

SNOOLF-施诺欧菲

The entrepreneur's evaluation of the opportunity comes from their initial judgment, and the initial judgment is usually a hypothesis plus a simple calculation. When talking about the market potential of milk, Niu Gensheng said: People live on food and drink milk first, and the level of per capita milk consumption in our country is only a few tenths of that in the United States.

Perhaps this is his visual judgment of the opportunity value of dairy products. Such judgments may seem untrustworthy and may even feel naive, but effective. If you have to conduct a thorough market research, often difficult to seize the opportunity. Hypothesis plus simple calculation is only the initial judgment of the entrepreneur on the opportunity, further entrepreneurial actions need to rely on the investigation and study, to further evaluate the opportunity value.

The mistake that entrepreneurs often make is that they think they are good, and they wishfully conclude that customers should think too well. "Do what you do not want to do to others," but "what you want to do to others" may not work. How to determine the customer's preferences, you can usually use the method of market testing, products or services to get the real market for testing. Market testing can be said to be a rather special market research, entrepreneurs must read compulsory courses.

Market testing is not exactly the same as market research, and asking whether a consumer wants to buy and when the consumer actually purchases a lot is two different things. Nestle coffee To open the Chinese market, select some cities to deliver sachets to households in the packaging of coffee is a market test.

Profitability model is only part of the business model, business model often contains a longer chain of making money logic. Only by developing an effective business model can we stimulate enough customers, suppliers, etc. to participate in the cooperation and create a successful new business is more feasible. Joining is actually a more typical business model, its essence is standing on the shoulders of giants, so that the giants for their own effectiveness. Join a single brand monopoly to join, multi-brand portfolio stores to join. The current combination of stores to join the more popular way, a store or counter can put two or more brands, this will not only increase the probability of customer purchase but also help to reduce business risk. Snow fly wolf international fashion underwear is a combination of shop mode as the main business model in the apparel industry has created one after another myth. Many businesses also joined the Xuefei Lang international fashion underwear and achieved the purpose of getting rich.

Entrepreneurship is a process of pursuing opportunities without the limitations of current resource conditions, combining different resources to exploit and develop opportunities and create value. Entrepreneurship is identifying opportunities and opportunities for development. After experiencing creative ideas, developing business concepts, testing markets and designing business models, entrepreneurs can identify entrepreneurial opportunities and start writing entrepreneurial plans.

For more business opportunities and information and more exciting content, please pay attention to Xuefei Lang official WeChat

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