Hangzhou Kelin Clothing Co., Ltd. is a design, production and sales in a body specialized women's company. Through the introduction of a large number of outstanding talents and staff training, forging a strong design and development capabilities, and has an experienced sales planning team and a set of strict quality management system for our products provide a quality guarantee And improve the post-operation support. Through many years of cultural ideas, Penokine precipitated an excellent corporate culture of honesty, pragmatism and keenness of innovation. From the past to the future, we will, as always, inherit and carry forward our outstanding character and build our harmonious and beautiful Penor homeland. Brand interpretation: Karin brand emphasizes the overall design, mature and not childish, fashion without publicity, with a comprehensive match to complete the overall effect.
Each series of clothing are tailored fine, true story station. Clothing style bright, elegant shape, mobility, practicality, but also with a series of single-product combinations. According to the needs of different occasions, women are now in the formal occasions and leisure life in harmony and balance. Advocate match and changing the way of dress to interpret the new century fashion life. Brand style: modern life focuses on the natural environment, "Karin" is a simple, hearty attitude to express their own and humanistic color, elegant style of clothing products to reflect the natural, elegant taste of life. Style: stylish, simple and elegant
The target consumer group: "Karin" customer groups for the 25-45-year-old knowledge-based fashion women, have a good aesthetic taste, elegant and easy-going lifestyle and habits. They are adept at capturing the afternoon sunshine, taste the elegant taste of coffee mate, enjoy the fun of design personality, very keen fashion sense. Wearing occasions: relaxed and harmonious office, casual romantic street fashion, elegant and creative party, spiritual wisdom and business negotiation will be "Karin" clothing show the stage of life. Product Structure: "Ke Lin" to grasp the best fashion trends, the fashion package in poetry language dedication, whether elegant and simple package, or a relaxed atmosphere of the windbreaker; whether it is natural fashion sweater, or styling rich single product And so will reflect the "Karin" Aura and unique charm.
Style positioning: 1, advocating pairing with the supremacy of the fashion style; 2, classic and elegant style of occupation; 3, business travel commuting style; 4, guide the lifestyle weekend leisure life. 5, to participate in a variety of patty banquet luxury evening dress brand positioning: targeted consumer groups positioning; dissatisfaction with the public brand similar and not satisfied with the fashion brand single, longing in the dress and collocation can be richer and change and personality, And have a certain grade of women. Age Positioning: 25-45 years old as the target age group (core age 25-40 years old) Price Positioning: Spring and summer price of about 269 ~ ~ 599 yuan; autumn and winter price of about 399 ~ ~ 999 yuan; Market Positioning: Capital cities such as capital cities, municipalities directly under the Central Government, prefecture-level cities and county-level cities dominate the market.
Brand interpretation: Karin brand emphasizes the overall design, mature and not childish, fashion without publicity, with a comprehensive match to complete the overall effect. Each series of clothing are tailored fine, true story station. Clothing style bright, elegant shape, mobility, practicality, but also with a series of single-product combinations. According to the needs of different occasions, women are now in the formal occasions and leisure life in harmony and balance. Advocate match and changing the way of dress to interpret the new century fashion life. Brand style: modern life focuses on the natural environment, "Karin" is a simple, hearty attitude to express their own and humanistic color, elegant style of clothing products to reflect the natural, elegant taste of life. Style: stylish, simple and elegant
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