As one of the oldest and most authentic street brands in the United States, Stussy is more than just a brand, but also a lifestyle. Originally founded in 1980 by the founder Shawn Stussy beach in California, the United States veteran street fashion brands, skateboarding, music, street, art and other elements into the design, bringing the expression of modern fashion and culture. Today, the trend of the new trend culture and business trends down, the veteran street brands are also growing. From New York, London, Tokyo, Shanghai, stationed YO'HOOD became the first store in mainland China opened a prelude to Stussy. YOHO Fortunate enough to go to the head of the Stussy brand David to share with us the trend of the United States veteran street brand trends. Can you talk to us about your recent plans for Stussy? What's the special idea for the Asian market? Stussy never did a strategic plan. Often, I work with the team to focus on getting dressed, in fact, it feels good. We recently worked with Edison on many small projects and found that many consumers wanted Stussy to enter China. We plan to open our first store in mainland China this year and we are looking forward to understanding the Chinese market and meeting new friends. More and more multi-line trading platform, developed all over the world. As a brand, what do you think about online trading and retail? I love networking. He shows us our work in front of people, letting more people know about Stussy and knowing what we are doing. It's impossible for consumers around the world to see and buy our clothes just a decade ago. If you do not live in a big city like New York or Los Angeles, people have a lot less choice and can only buy clothes in local shops. Now we can chat directly with people who love Stussy, and they can see all of our products online. This is a richer and more interesting experience for everyone.
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