“When you enter the jade store for a lap, the “zero†on the price tag is lined up, and you have to have a lack of oxygen in your mind!†Ms. Ma said after she visited the jade counter in a store in Zhengzhou.
Indeed, as Ms. Ma said, the jade counter in a store in Agricultural Road, a jade jewelry of the general carving, after the 50% discount, the price is still as high as 30,000 yuan. Another jade pendant that is said to have a "story", the salesperson must open more than 100,000 yuan. In addition, jade ornaments and ornaments with a price of several hundred thousand yuan and millions of dollars are also everywhere.
Jade is the "king of jade", and the price increase has been amazing in recent years. Not only have many citizens who have come to the market have to be defeated. "Intuitively, I think that the jadeite of many stores in Zhengzhou is much higher than the price of Shanghai!" The opinion of Wei Bo, who often travels to and from Zhengzhou and Shanghai, is quite representative of the current public voice of many people who are holding coins.
For some seemingly inconspicuous jade necklaces, bracelets or pendants, the price is still tens of thousands or even hundreds of thousands after discounts. Some people in the industry also said that they are "very profitable" and "too crazy." “Some high-end jadeites have an annual average price increase of 100% or higher.â€
I don’t want to buy, I can’t buy it.
In the jade counters and jewelry stores in some stores in Zhengzhou, it was found that consumers bought more on-site. Therefore, various activities of discounting and selling jade products by merchants are in the process of preparation.
"Although some traditional jewelers have already made a 50% discount, the business is still profitable. If consumers buy at the price of jadeite, it will definitely cost a lot of money." Industry insiders said frankly. The price of jade in some hypermarkets is indeed "too ridiculous."
"I don't want to buy, but I can't buy it. The reality is that it is much harder to buy jade than to buy gold and diamonds. Because this line is too deep, I don't know how to do it. I don't dare to buy it." 49 years old, long-term foreign trade export business Mr. Zhao said with emotion.
On the one hand, the jade counters in hypermarkets had to rack their brains for product promotion; on the other hand, many consumers frowned at the fact that they could not buy genuine jadeite.
Obviously, the jade market has now fallen into an intractable "price high" cycle. Then, what is the reason for the consumption of jadeite to fall into the "price high" cycle, so that the general public can face the "water-based" temptation of autumn jade, can you buy it?
Why is jade so "crazy"?
From the origin of raw materials to the sales terminal, how much has the price of jade increased? I am afraid no one is particularly clear. So, who exactly fired the price of jade?
Reason 1 is missing, pricing depends on sellers
The survey found that at present, in Zhengzhou, the starting price of jade products that can be seen with eyes is usually more than 5 digits.
According to experts, gold and diamond consumption, from quality identification to price determination, have a relatively standardized "national standard" system. As a "king of jade", jadeite is different from gold and diamonds. It lacks the "hard lever" recognized by the state in the quality identification and price regulation system.
Zhao Xinmin, president of the Shaanxi Jewelry Testing Association, pointed out that due to the complex internal structure and difficult identification of jadeite, even in the next few years, jadeite could not produce pricing standards similar to diamonds and gold.
Therefore, some stores are driven by interests. In order to minimize the impact of brand promotion, transportation and storage, personnel and venue costs on the company's net profit, sales will often be promoted in terms of price, with tens of thousands, hundreds of thousands or even hundreds. 10,000 "high price jade" to ensure that businesses are "profitable."
Reason 2: The public has less professional knowledge and is easily fooled.
According to relevant surveys, the current high price of jadeite is also closely related to the lack of professional identification ability of consumers.
“Buy gold, how much is a gram of money; buy diamonds, the world ranks the same. But the jade's grade and true and false, it is much more complicated to judge, accidentally being fooled by the seller.†Talking about jade It is difficult to identify, and Mr. Liu, who used to be in Yunnan, still has a lot of trouble.
According to Mr. Xue Xuan, a professional jewelry examiner in Beijing, the industry generally refers to the natural A-car jade as “trueâ€, and the B, C jade, and the jade-filled water foam, Malay jade, glass, etc. "false".
“When you buy jadeite, if you find that the surface of the product has a spider mesh, or the green distribution is floating, it looks unnatural. If you look like glass, you must be careful. This jade is probably chemically treated.†Wang Haiyou, a registered quality inspector of jewellery and jade, reminded consumers.
Reason 3 gambling stone tide, hot money speculation
Gambling stone, as a peculiar phenomenon in the jade industry, has swept the jade production and trade base in southern China in recent years, driven by a large amount of hot money, and has become another behind-the-scenes push for the price of jade.
According to industry insiders, the Myanmar national public is the world's largest jade and jade trading method. "æ£20 million yuan, are not eligible to enter the market. The current gambling stone method has been simplified by the national public auction, to each person to take a piece of paper to write their own prices. Even if the price is written only a little lower than others, can only Passing the jade stone in the phase."
Affected by the gambling stone trend, as of 2012, from the northern jade of the jadeite producing land to the mainland of China and Hong Kong, China and Taiwan, the price of jade has rushed all the way, and the rise has hit people.
Debunking the "Three Big Lies" on the Jadeite
Recently, Zhengzhou, a senior industry insider who did not want to be named and studied for more than ten years in Jade Research, said that the current price of jadeite is so high that it is closely related to the "three big lies" that people in the industry often use to facilitate transactions.
Lie 1 "The jade is very rare, very mysterious"
“The gem-quality jade with collectible value is only produced in Myanmar. Its scarcity and non-renewability of resources determine its unique investment value.†Similar rumors continue to stimulate the nerves of buyers. "Jade is rare, but not all of them are worth collecting. Only high-quality A-goods with high quality have investment value. But high-end jade of tens of thousands and hundreds of thousands of yuan is not acceptable to every investor." Jewelry investment Mr. Liu introduced us to us.
Another senior industry insider also expressed a similar point of view. "In fact, the jade is not mysterious. It is a stone, but it is better than other stones."
Lie 2 "It is expensive for jadeite"
In the eyes of many people, as long as it is jade, its price has to be an astronomical figure. Especially during the recent public auction, a piece of ice-colored violet jade weighing about 6 kilograms with a reserve price of 580,000 euros, the final auction price reached nearly 19 million euros, and the average price per kilogram was 33 million yuan, further fueling People are aware of the fact that "the jade is expensive."
In this regard, the industry said that the price of a piece of jade stone is not high, especially the jade bracelets or decorative pendants made of ordinary jade materials, the actual value is not high. The reason why there will be sky-high price jade in the market is actually the result of excessive speculation in extra-curricular hot money.
Lie 3 "The jade is very expensive and has no connection with ordinary people"
The investigation found that in Zhengzhou, the color of the ordinary jade, into the hypermarket, the price rose tens of thousands.
Many insiders also reported that they often saw very uncomfortable bracelet necklaces at some jade counters in hypermarkets, but they dared to pay high prices.
"Jadeite is divided into three or six, etc., and the value of the city is only those rare high-grade jade, the best jade, the price of ordinary jade is not amazing." For the misunderstanding of consumers, some insiders said.
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