For the clothing store, every poster is an invisible advertisement, but also a dedication, silently dedication without having to pay the Purchasing Guide. The good use of posters, not only is a shop to enhance the taste, but also allow customers to clear at a glance the required information on products, sales prices, methods of use.
Ke Mei beauties as a well-known women's clothing brand in Guangdong, in this respect reflects the strength of a brand business, in order to more franchisees who can do a better terminal sales, but also to Ke Mei be besieged products by more people Love, lovely women flat creative people have been dedicated to this effort and effort. Let's work together to understand the next as an important media carrier - posters.
Posters are generally divided according to different uses, divided into store advertising, store advertising, guided and product posters. Then Ke Mei Mei Mei is how to distinguish between the different?
Store posters play a role in attracting customers, heighten the atmosphere, making stores, telling customers promotional content. These posters can complement the shop decoration to create a hot atmosphere, to attract customers in the past.
In-store posters have regional posters. Regional promotional posters are mainly used for promotional activities in a particular area, set off indoor sales atmosphere.
Product posters, including product price tag, specials, bestsellers, recommended products, unmarketable goods, they are on the price of goods, features and other instructions.
Ke Mei Mei Mei terminal stores, the posters set up and placed a lot of stress. Because advertising is placed in science, a direct impact on its effectiveness. Therefore, in the process of poster advertising settings need to pay attention to the following aspects:
First, highly appropriate, hanging posters, hanging height not only because of the distance from the goods to avoid the promotional effect, but also to prevent the obstruction of consumers' attention; posting posters, posting height of 70 cm from the ground-160 cm The height of the more appropriate range.
Second, a reasonable number of posters, advertising is not the better, the excessive number of posters ads will give people a sense of heavy, repressed, blocking the channel of consumer attention, affect shopping mood, produce counterproductive results.
Third, the time is right, the posters advertising time to set the time and promotional activities to be consistent. Expired posters advertised promptly cleaned up, so as not to consumer misleading consumer.
Fourth, placed moderate, if the poster ads on the windows or shelves, to avoid covering goods.
Fifth, timely updates, posters need to be kept clean and tidy in the course of use, if there is torn phenomenon, should be promptly replaced or finishing.
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