Editor's Note: The annual "61" Children's Day is approaching. When many companies lament that the profits of the home textile market have become increasingly meager, the home textile market for infants and young children has opened a door for the home textile industry to obtain "high profits." At present, although there are already some companies that have begun to set foot in the home textile market for infants and young children, the monotonous product design style and the lack of creative design style have caused these companies not to receive high returns. Faced with this delicious "market cake," how should textile companies strive? In this issue, we will answer readers from the perspective of children's home textile design.
According to relevant data analysis, there are an average of 376,303 infants born every day worldwide; the global baby and children's product market has increased by 75% over the past 10 years from US$4 billion to US$7 billion. Despite the declining birth rate, household spending on baby products continues to increase. From this we can see that the baby textile market has unlimited prospects.
Nowadays, children have become the center of a family. More and more parents are concerned about whether children's daily necessities, especially bedding, are healthy and conducive to their healthy growth. Therefore, how to develop and develop what kind of children's home textile products has become a topic that textile companies need to study hard.
Design should be innovative and compared with the human home textiles, children's home textile products should be more abundant design, flat pattern and exaggerated three-dimensional shape, will make the product full of childlike. However, in a recent survey of children's home textile products by reporters, it was found that although there are innovations in the design of children's home textiles on the market, they are only reflected in styles and techniques, and material patterns are still very simple.
In terms of style and technique, designers use various exaggerated stylings, or create three-dimensional effects from home textile patterns, embroider a cartoon image with embroidery, or use a collage to spell a child's drawing. But the pattern is roughly the same and there is nothing new.
Xu Xingjian, director of the China National Spinning Design Center, told reporters: "In recent years, children's home textile products that appear on the market have roughly two types of pattern materials: One is cartoon cartoon images designed as home textile products. For example, Mickey Mouse, Donald Duck, Winnie the Pooh, Helly Kitty and other classic cartoon characters, which are beautifully shaped and interestingly decorated, have won the children's unanimous affection.There is also a class of cute cartoon animals and plants. Patterns such as designs that use plants, such as flowers, grass, and small trees in nature, or home textile designs decorated with chicks, ducklings, birds, puppies, and other small animals. All of them are lively and lively, and their expressions are thick and lovely.Although these cute cartoon figures are more and more widely used in the design of children's home textiles with their interesting images, we can still see that the design patterns of children's home textiles are currently compared. Single, lack of innovation."
Today, as an independent consumer group, children are increasingly concerned by the market. They have their own needs and can distinguish the beauty and ugliness of the pattern. In order to achieve greater development, the home textile market must always care about the psychological needs of children. For the design of the pattern, it is natural to innovate and develop with the needs of children.
Grasping children's curiosity "In contrast, children's psychological age determines that they are less likely to like adult home textile designs. They will not like the traditional auspicious designs of longevity and prosperity, and they will not like it greatly. Peony flowers bloom in home textile products, not to mention a single pattern inlaid in home textile products.They will find this pattern is very strange, completely unable to understand the existence of such patterns. Therefore, when designing children's home textile products The designer must first study the psychological characteristics of children, said Xu Xingjian.
Children are full of curiosity about everything, like "novelty", "fun" products, and anything that is new and interesting can create irresistible temptations. Children are generally rich in imagination, so home textile designers can use patterns to stimulate and promote the development of this imagination. The design of children's home textile products should be title-oriented and instructive. At the same time, it should be full of imagination so that children can insert imagination wings while enjoying various patterns.
Xu Xingjian said: "For children, everything in the world is new, so they have a strong desire for knowledge and curiosity. In the design of children's home textiles, should be rich in knowledge, such as: the world The combination of the map and the home textile pattern perfectly reflects the calculations in the home textile pattern... This not only enriches the design of the product, but also allows children to learn knowledge in it. Children also like to watch cartoons, which is the nature of children. They like the characters in the animation, and they also hope that they can own them. For example, the hit cartoon “Gorgeous and Big Big Wolf†is now popular. Children are very fond of watching and scrambling to buy some peripheral items related to cartoons. The pattern of home textiles will certainly be welcomed by children's consumers."
Security can not be ignored In the survey of children's home textile market, the reporter also found that product safety is the most concerned and most worried issue for parents of children. In recent years, children's toys with excessive lead content, infant formula milk containing melamine, and black-hearted cotton students have been overwhelmingly prevented. Therefore, the safety issue of children's products has become a top concern for consumers.
From the fabric of children's bedding to the filling material of quilts and pillows, whether it is safe and environmentally friendly is still full of doubts in the minds of consumers. Therefore, consumers would rather buy high-priced brand names for security.
In the interview, parents of children also said that what they need most is natural and comfortable children's bedding. The beddings, bed sheets, and covered bedding should be kept in contact with children for an average of 8 hours a day, especially since nighttime is an important time for children's growth and development. Therefore, the comfort of bed products is particularly important. Most parents stated that they were only willing to purchase cotton products when they selected children's bedding products. First, the cotton bed products were soft and sweat-absorbent. Second, the cotton products were very wear-resistant and easy to care for.
Therefore, in the process of developing children's home textile products, home textile enterprises must not only constantly innovate the pattern design style of products, but also cannot ignore the safety of products.
According to relevant data analysis, there are an average of 376,303 infants born every day worldwide; the global baby and children's product market has increased by 75% over the past 10 years from US$4 billion to US$7 billion. Despite the declining birth rate, household spending on baby products continues to increase. From this we can see that the baby textile market has unlimited prospects.
Nowadays, children have become the center of a family. More and more parents are concerned about whether children's daily necessities, especially bedding, are healthy and conducive to their healthy growth. Therefore, how to develop and develop what kind of children's home textile products has become a topic that textile companies need to study hard.
Design should be innovative and compared with the human home textiles, children's home textile products should be more abundant design, flat pattern and exaggerated three-dimensional shape, will make the product full of childlike. However, in a recent survey of children's home textile products by reporters, it was found that although there are innovations in the design of children's home textiles on the market, they are only reflected in styles and techniques, and material patterns are still very simple.
In terms of style and technique, designers use various exaggerated stylings, or create three-dimensional effects from home textile patterns, embroider a cartoon image with embroidery, or use a collage to spell a child's drawing. But the pattern is roughly the same and there is nothing new.
Xu Xingjian, director of the China National Spinning Design Center, told reporters: "In recent years, children's home textile products that appear on the market have roughly two types of pattern materials: One is cartoon cartoon images designed as home textile products. For example, Mickey Mouse, Donald Duck, Winnie the Pooh, Helly Kitty and other classic cartoon characters, which are beautifully shaped and interestingly decorated, have won the children's unanimous affection.There is also a class of cute cartoon animals and plants. Patterns such as designs that use plants, such as flowers, grass, and small trees in nature, or home textile designs decorated with chicks, ducklings, birds, puppies, and other small animals. All of them are lively and lively, and their expressions are thick and lovely.Although these cute cartoon figures are more and more widely used in the design of children's home textiles with their interesting images, we can still see that the design patterns of children's home textiles are currently compared. Single, lack of innovation."
Today, as an independent consumer group, children are increasingly concerned by the market. They have their own needs and can distinguish the beauty and ugliness of the pattern. In order to achieve greater development, the home textile market must always care about the psychological needs of children. For the design of the pattern, it is natural to innovate and develop with the needs of children.
Grasping children's curiosity "In contrast, children's psychological age determines that they are less likely to like adult home textile designs. They will not like the traditional auspicious designs of longevity and prosperity, and they will not like it greatly. Peony flowers bloom in home textile products, not to mention a single pattern inlaid in home textile products.They will find this pattern is very strange, completely unable to understand the existence of such patterns. Therefore, when designing children's home textile products The designer must first study the psychological characteristics of children, said Xu Xingjian.
Children are full of curiosity about everything, like "novelty", "fun" products, and anything that is new and interesting can create irresistible temptations. Children are generally rich in imagination, so home textile designers can use patterns to stimulate and promote the development of this imagination. The design of children's home textile products should be title-oriented and instructive. At the same time, it should be full of imagination so that children can insert imagination wings while enjoying various patterns.
Xu Xingjian said: "For children, everything in the world is new, so they have a strong desire for knowledge and curiosity. In the design of children's home textiles, should be rich in knowledge, such as: the world The combination of the map and the home textile pattern perfectly reflects the calculations in the home textile pattern... This not only enriches the design of the product, but also allows children to learn knowledge in it. Children also like to watch cartoons, which is the nature of children. They like the characters in the animation, and they also hope that they can own them. For example, the hit cartoon “Gorgeous and Big Big Wolf†is now popular. Children are very fond of watching and scrambling to buy some peripheral items related to cartoons. The pattern of home textiles will certainly be welcomed by children's consumers."
Security can not be ignored In the survey of children's home textile market, the reporter also found that product safety is the most concerned and most worried issue for parents of children. In recent years, children's toys with excessive lead content, infant formula milk containing melamine, and black-hearted cotton students have been overwhelmingly prevented. Therefore, the safety issue of children's products has become a top concern for consumers.
From the fabric of children's bedding to the filling material of quilts and pillows, whether it is safe and environmentally friendly is still full of doubts in the minds of consumers. Therefore, consumers would rather buy high-priced brand names for security.
In the interview, parents of children also said that what they need most is natural and comfortable children's bedding. The beddings, bed sheets, and covered bedding should be kept in contact with children for an average of 8 hours a day, especially since nighttime is an important time for children's growth and development. Therefore, the comfort of bed products is particularly important. Most parents stated that they were only willing to purchase cotton products when they selected children's bedding products. First, the cotton bed products were soft and sweat-absorbent. Second, the cotton products were very wear-resistant and easy to care for.
Therefore, in the process of developing children's home textile products, home textile enterprises must not only constantly innovate the pattern design style of products, but also cannot ignore the safety of products.
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