Sima Fashion Online Roadshow Raises Funds to Accelerate Marketing Network Construction

As a fast-growing leader in China's casual wear and children's wear market, Semima apparel has attracted a lot of attention. According to the announcement of the company's announcement, Semima Garments determines the issue price at 67 yuan per share, which corresponds to this price, and the company's market value will be as high as 44.89 billion yuan. After the successful listing, Semir apparel will become the largest listed company in Zhejiang Province.

In the online roadshow yesterday, Qiu Guanghe, chairman of Semir apparel, stated that landing on the capital market is a milestone in the history of Samma's apparel development and will promote another leap-forward development of the company. Senma Garments will fully capitalize on the strength of capital, further consolidate its competitive position in the industry, and strive to build Semirwear into the first domestic and world-leading multi-brand apparel group.

According to the data, Senma Apparel owns two well-known brands, “Senma” casual wear and “Bala Bara” children's wear, occupying second and first place in their respective market segments. As of December 31, 2010, Senma has a total of 4007 stores, and Bara Barra has a total of 2676 stores. The franchise sales networks of the two brands have covered 31 provinces, autonomous regions and municipalities directly under the central government other than Hong Kong, Macau and Taiwan. From 2008 to 2010, Semirwear achieved operating revenue of 3.323 billion yuan, 4.25 billion yuan and 6.287 billion yuan respectively, and achieved a net profit of 443 million yuan, 686 million yuan and 1 billion yuan, and its profitability improved rapidly.

According to the announcement, Semir Apparel intends to invest all the raised funds in marketing network construction and information construction projects, and expand its marketing network while improving its rapid response capability. According to Zheng Hongwei, Secretary of the Board of Directors of the company, the marketing network construction project plans to invest 63 stores nationwide. Based on the existing stores of the Summa and Balabala brands, the number of flagship stores and image stores of the two major brands in the core business district of key cities will be expanded. , Cover the distribution of outlets with potential development areas, and increase the market image and market share of the two brands.

According to the reporter’s understanding, with the advancement of China’s urbanization process and the continuous improvement of residents’ income, the adult casual wear market will continue to grow steadily. It is predicted that the annual average compound growth rate of the adult casual wear market in 2009-2013 will be 9.72%. By 2013, the consumption of adult casual wear market in China will reach 747.2 billion yuan. In contrast, with the advent of a new round of childbearing peaks, the increase of urban families, and the increase in residents' spending power, the children's wear market has grown faster. From 2009 to 2013, the annual compound growth rate of children's wear will reach 10.06%, and the market size in 2013 will reach 138.3 billion yuan.

Qiu Guanghe said that in the next five years, Semirwear will continue to focus on the casual wear and children's apparel industry, and continuously enhance the company's core competitiveness in terms of brand, product, market and supply chain management. On the basis of improving key capabilities, the company will further integrate the core resources of the channel and supply chain, gradually build a more diversified and diversified multi-brand operation system, expand the variety and scope of apparel products, and maintain the continuous and steady growth of the company's performance.