On September 15, from the traditional basketball and volleyball fields to the tennis field, the domestic sports market is facing a new round of competition. On the 10th, Peak announced that it will be WTA (International Women's Professional Network) into its flagship, from Hongxing Erke fully sponsored the Shanghai Masters, to Li Ning, Anta, Peak have signed tennis stars, the domestic tennis sportsman's top four hegemony was also opened, The goals are all directed at the direction of the integrated sports brand.
Peak marriage WTA
On the 10th, Peak held a press conference in Guangzhou to formally announce that it has become the official partner of the WTA Tour Asia Pacific in the International Women's Professional Network, and signed the WTA star Olga Gwutesova. This is the success of Peak in the tennis field following the signing of the NBA and FIBA ​​high-end basketball tournament alliances, marking the official extension of the Peak movement to the tennis professional field.
It is understood that during the cooperation with WTA, Peak will acquire the license rights for the production, sale and promotion of the WTA-Pixer branded apparel, and will develop a series of high-end products for players, including apparel, footwear and related accessories. The PEAK and WTA double logo co-branded products have added a unique exclusive competitive advantage to the brand in the market. Peak Co. obtained the exclusive sales rights of WTA products in the Asia-Pacific market through cooperation. WTA also relied on Peak's powerful marketing network to distribute WTA licensed products to more than 6,700 PE sales outlets.
According to analysis, in recent years, WTA has demonstrated its brand appeal in various events in China, the China Open, and the Guangzhou Open. The WTA brand's voice in the Chinese market is growing louder and louder. Peak Sports CEO Xu Zhihua said that the influence of WTA in the field of tennis will be greatly improved for the professionalism and fashion of the Peak brand and tennis products.
In recent years, tennis has become increasingly popular in China. According to a survey conducted by the China Tennis Association, 130 million Chinese are now interested in tennis, and 5 million of them often play tennis. This is related to tennis. Big country France has comparable data. It is understood that the current international tennis events held in China include the Shanghai Masters, China WTA, China Open, Guangzhou Open Tennis, ITF International, ATP, WTA, etc., and have successively taken a look at China's huge potential market. .
The huge market is also pregnant with huge business opportunities. According to industry sources, before Peak, domestic sports brands such as Li Ning, Anta and Hongxing Erke entered the tennis industry through signing spokespersons or sponsoring tennis tournaments. Among them, Hongxing Erke, who is committed to building the first brand of Chinese tennis equipment, has sought to make breakthroughs in the tennis project and has made special features. From the outset, he embarked on the road to brand differentiation and used tennis to constantly shape his own international brand positioning. With Peak's "football", the domestic tennis market will face a more fierce competition.
“Either Li Ning, Anta or Peak, they have increased their investment in tennis resources. Its purpose is to directly improve the overall brand image of domestic sports in an all-round way. It is hoped that it will start with the professional shaping of tennis sports equipment and go to the domestic comprehensive sports brand. The image has been expanded. At the same time, tennis in the eyes of the Chinese people has been defined as a noble sport, and it is also a fashion movement in Europe and America. With the help of tennis resources, the process of brand internationalization is accelerated.†In the traditional basketball campaign, observers pointed out that in the 2009 financial report, Peak has made it clear that entering the broader sports field has become the goal of development in 2010, extending the professional field of tennis is exactly the strategy of Peake’s professional sports. A key step.
Peak marriage WTA
On the 10th, Peak held a press conference in Guangzhou to formally announce that it has become the official partner of the WTA Tour Asia Pacific in the International Women's Professional Network, and signed the WTA star Olga Gwutesova. This is the success of Peak in the tennis field following the signing of the NBA and FIBA ​​high-end basketball tournament alliances, marking the official extension of the Peak movement to the tennis professional field.
It is understood that during the cooperation with WTA, Peak will acquire the license rights for the production, sale and promotion of the WTA-Pixer branded apparel, and will develop a series of high-end products for players, including apparel, footwear and related accessories. The PEAK and WTA double logo co-branded products have added a unique exclusive competitive advantage to the brand in the market. Peak Co. obtained the exclusive sales rights of WTA products in the Asia-Pacific market through cooperation. WTA also relied on Peak's powerful marketing network to distribute WTA licensed products to more than 6,700 PE sales outlets.
According to analysis, in recent years, WTA has demonstrated its brand appeal in various events in China, the China Open, and the Guangzhou Open. The WTA brand's voice in the Chinese market is growing louder and louder. Peak Sports CEO Xu Zhihua said that the influence of WTA in the field of tennis will be greatly improved for the professionalism and fashion of the Peak brand and tennis products.
In recent years, tennis has become increasingly popular in China. According to a survey conducted by the China Tennis Association, 130 million Chinese are now interested in tennis, and 5 million of them often play tennis. This is related to tennis. Big country France has comparable data. It is understood that the current international tennis events held in China include the Shanghai Masters, China WTA, China Open, Guangzhou Open Tennis, ITF International, ATP, WTA, etc., and have successively taken a look at China's huge potential market. .
The huge market is also pregnant with huge business opportunities. According to industry sources, before Peak, domestic sports brands such as Li Ning, Anta and Hongxing Erke entered the tennis industry through signing spokespersons or sponsoring tennis tournaments. Among them, Hongxing Erke, who is committed to building the first brand of Chinese tennis equipment, has sought to make breakthroughs in the tennis project and has made special features. From the outset, he embarked on the road to brand differentiation and used tennis to constantly shape his own international brand positioning. With Peak's "football", the domestic tennis market will face a more fierce competition.
“Either Li Ning, Anta or Peak, they have increased their investment in tennis resources. Its purpose is to directly improve the overall brand image of domestic sports in an all-round way. It is hoped that it will start with the professional shaping of tennis sports equipment and go to the domestic comprehensive sports brand. The image has been expanded. At the same time, tennis in the eyes of the Chinese people has been defined as a noble sport, and it is also a fashion movement in Europe and America. With the help of tennis resources, the process of brand internationalization is accelerated.†In the traditional basketball campaign, observers pointed out that in the 2009 financial report, Peak has made it clear that entering the broader sports field has become the goal of development in 2010, extending the professional field of tennis is exactly the strategy of Peake’s professional sports. A key step.
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