Combining "Total Promotion" as an Example to Construct a New Pattern of "Brand Willow"

In recent years, the Linyi County Party Committee and County Government have firmly grasped the theme of “all-round promotion” and have always built regional brands, upgraded the grade of “Linzi Liubian” products, promoted the optimization and upgrading of industries, and grasped the important path of enriching the people and building counties. , To build a new situation of "Linyi Liubian" brand.

In order to establish the concept of “Branding and Industry, Branding and Industrial Development” and further pursue the road of “winning by quality, independent innovation, and brand development”, the county has designated this year “the year of brand building” and actively carried out “the year of Lincang Liubian brand building”. Activities, in the Liubian enterprise set off a "note trademark, application patent, tree brand" climax. The county also fully played the role of the Liuzhou Chamber of Commerce and went deep into the research of the Liubian Enterprise. Make the company better understand the way of transfer and structure adjustment. At the same time, we strongly advocated supporting enterprises to adopt low-carbon environmental protection, independent innovation and technological improvement. Encourage enterprises to increase investment in research and development and form a pattern of Liubian technology input from governments, enterprises, and society. To adjust product quality, the county also relied on leading enterprises to establish Liubian Arts & Crafts Research Institute, established Liubian crafts R&D platform and technical transformation service platform; relying on county vocational secondary schools to carry out Liubian skills training, and to train Liubian “technical hands”. Constantly enhance the company's independent research and development capabilities, let companies continue to enhance brand awareness, take the initiative to focus on production quality, engage in variety innovation. A system of Liubian technology that organically combines enterprise with economy and research has been formed. Help companies to adjust the structure of their products from "multiple varieties and simple types" to "excellent, environmentally friendly" structures. At the same time, they also hired highly qualified Liubian artists to conduct management training, so as to achieve a sense of quality and quality from the employer to the employees.

In order to better inspire the awareness of corporate brand innovation, promote standardized production of willow products, and accelerate the development of new products and processes, the county’s cost for obtaining international quality system certification or participating in overseas trademark registration shall not exceed 100,000 yuan per enterprise. Within the subsidy amount, subsidy of less than 50% was given, which greatly stimulated the sense of innovation of the Liubian brand. On this basis, the county has also issued and issued the "Lingyi County Willow Industry Development Revitalization Plan" to ensure stable development of the Liubian industry, speed up the adjustment of its industrial structure, and promote industrial upgrading. At present, the county's Liubian enterprises adjust their export product structure in a timely manner, increase the variety of products around the needs of the international market, increase the development of high-end products to the high level, continuously improve product quality, grade and market share, and increase the willow industry's environmental protection. Claim.

Up to now, Xiangxing has applied for 29 patents, Qingyuan 21 and Jinliu 26. Enterprises through the application of patents, registered trademarks and other means to improve the company's visibility and foreign exchange earning capacity. “Wild” brand Liubian was awarded as the top ten famous brands of high-quality agricultural products in Yimeng by Linfen City Agriculture Commission, Agricultural Bureau, Animal Husbandry Bureau and other departments. The establishment of the brand has enabled the Liubian industry to be fully upgraded and build a new “Linfen Liubian” brand. pattern.