361° Olympic Year for Ethnic Enterprises Should "Fly Higher"

"I want to fly higher and fly higher..." A song "Fly Higher" is popular in all directions and sings a dream of 361° 08. Yesterday, the reporter learned from Sanliu Yidu (China) Co., Ltd. (hereinafter referred to as 361°) that the company invited Wang Feng, author of “Fly Higher” and a domestic first-line music producer, to create a new set of Olympic TVC (TV). Advertising film) launched CCTV, which opened the prelude to the 2008 Olympics communication strategy.

With the approaching of the 2008 Olympic Games, advertising campaigns of major sports brands have quietly started. For many years, the Olympic Games has always been the world of foreign brands, but the arrival of the Beijing Olympic Games has brought a good opportunity for the development of national sports brands.

To this end, Li Ning, Anta, etc. began to put on 2008 CCTV and other media the theme of the 2008 Olympic Games-based commercials. Xia Hongbo, director of the advertising department of CCTV, said that advertising in 2008 will increase significantly compared with previous years. Among them, the three months before the opening of the Olympic Games is an advertising concentration area, which is the “Platinum” period in all Olympic advertisements. CCTV will focus on supporting the nation. The development of the brand.

It is reported that the Olympic Games TVC with 361° spent tens of millions of yuan will also highlight “ethnic emotions”. It has invited Wang Feng, a domestic first-line producer of music, to create songs with the theme song “Fly Higher”. A group of brand-new Olympic Games TVC, the pictures in the film vividly demonstrated the spirit of the Olympic athletes who fought hard and challenged in sports competitions, highlighted the passionate theme of “China, brave to be yourself”, and thus ignited strong national emotions of the Chinese people. Let the courage to stick to the Olympic dream for a hundred years be bold and "flying." At present, 361° has signed the world feather champions Lin Dan and Zhang Ning. The national audience will see the familiar figure of the two players in the Olympic TVC.

President Ding Wu of 361° stated that 361° will combine the keen sense of a national enterprise, combine the pursuit of hundreds of millions of people to focus on professional sports and the spirit of Olympic self-challenge and self-exercise, and refine the concept of “flying”. . Focusing on this concept, 361° took full advantage of its own superior resources and conducted a unified, effective and integrated dissemination of its Olympic strategy, turning the national badminton team, the world’s top champion team, into a 361° national professional sports equipment competition venue. The world demonstrated the great potential of the national sports brand. At the same time, in addition to paying attention to professional sports, 361° also continued to sponsor 361° CUBS China University Basketball Super League, CCTV 5-361° Entertainment Basketball National Competition, etc., while fulfilling the dream of national sports, it also achieved its own Leapfrog development.