Xindao Junguang Recommends "Sanyang Chamber of Commerce Brand" to Chinese Women

The Chinese market will not only be a Japanese manufacturer, but also a battlefield for competition among all manufacturers including China, South Korea, Singapore, Europe and the United States. Since we are engaged in brand business, we firmly grasp the brand and gradually increase the awareness of consumers on the value of the product through product specialization. This is the secret of the survival of the company.

Xindao Junguang: General Manager of Shanghai Sanyang Fashion Trading Co., Ltd.

The Sanyo Chamber of Commerce established Shanghai Sanyang Fashion Trading Co., Ltd., a local corporation in Shanghai in May 2006, and opened a direct-operated store in December of the same year. After about a year of opening a direct-operated store, the author interviewed the general manager of Shinji Shimada of Shanghai Sanyang Fashion Trading Co., Ltd. regarding the company’s business development in China.

——What are the main business contents of Shanghai Sanyang Fashion Business?

Our main business is sales of apparel products and import and export business in the Chinese market. Currently we are mainly engaged in retail and wholesale business in Mainland China. In addition, the Sanyo Chamber of Commerce also sells products in Hong Kong and Taiwan. Hong Kong's business is handled by the Sanyo Chamber of Commerce Hong Kong Resident Office, while in Taiwan, the Sanyang Chamber of Commerce's overseas operations department is responsible.

At present, we have opened a direct-operated store and opened special stores in three department stores, totaling four stores and distributing two kinds of women's brands, "FRAGILE" and "Johanna ho." Direct sales stores are opened in Shanghai. Specialty stores in department stores are opened in Isetan, Shanghai, Isetan, and Isetan, Chengdu. In September, they opened stores in Changzhou, a department store in Changzhou. .

Shanghai Sanyang Fashion Commerce is a subsidiary of Sanyang Chamber of Commerce. Therefore, the goods are purchased from Japan Sanyo Chamber of Commerce and sold in China. Even Chinese-made garments must first be exported to Japan before being imported into China for sale. The current expansion of the "FRAGILE" and "Johanna ho" brands is our main task.

“FRAGILE” brand store opened in Changzhou Shopping Center in September “FRAGILE” brand store opened in Changzhou Shopping Center in September

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