Seven wolves 2019 autumn and winter new product launch grand opening, deep ploughing of wolf DNA, infiltration of the times

Recently, the seven-wolf character men's 2019 autumn and winter new product launch conference was held in Xiamen. The seven wolves started the 2019 autumn and winter new product launch with the theme of “rooting the roots and building a dream”. On the one hand, the seven wolves continue to dig deep into the brand's unique wolf classics. On the other hand, they are constantly integrating into the characteristics of the times with a developmental and future vision to create a classic wolf culture of this era.

The new "Wolf" re-creates fashion and classics

The seven wolves character men's clothing with "wolf culture" as the unique spiritual core, using positive energy to awaken and motivate everyone "wolf in the heart", inspiring people to forge ahead and inspire people to realize their own life value. In terms of product style, we pay attention to the intrinsic quality of the product and the cultural connotation of the brand, and it is not unassuming and not stable. He is good at digging deep into the profound Chinese classic culture and colorful world fashion elements, and constantly innovating on the basis of inheritance, so that the classic culture can keep up with the times. At the same time, combined with the latest technology and cultural trends, create a good social fashion in a more contemporary way.

Throughout the world fashion trends, animal patterns occupy the center of the international fashion stage, and the seven wolves as the menswear brand that has always been adhering to the wolf culture, this season's 2019 autumn and winter series around the brand's core DNA element - "wolf", continue to deep cultivation, ingenious creation, A variety of processes are used together to create new products with great visual tension.

After the traditional pattern returned to the popular front, the plaid once again reached the popular stage of men's wear. As early as 1995, the seven wolves launched the plaid jacket, which was popular in the North and South markets, and was deeply loved by the public at that time. The use of the plaid elements incorporates the "wolf elements" feature, blending with the characteristics of the times, and designing a more fashionable and classic.

Intelligent upgrade to empower new retail

The evolution of technology has penetrated into every aspect of people's daily life, and it has also penetrated into every corner of fashion life. The power of technology has pushed social productivity to an exponential explosion. In 2019, the seven wolves will introduce a rich and complete big data chain to build a more accurate and efficient store location evaluation and terminal selection system for channel expansion. Through the precise system, the store's product form, business form, decoration design form and other integrations are achieved to achieve maximum operational results. At the same time, in-depth research and development of the image of the store, improve the store value to bring consumers a better shopping experience. At the same time, the digital visual management system is introduced to further realize the intelligent upgrade of the store image. In terms of retail innovation, in 2019, the seven wolves introduced digital tools and management models into terminal stores, and built CRM as the core digital driver to increase consumer online and offline interaction and help terminal retail.

"Gold Medal Manager" strengthens partner mechanism

In 2018, the seven wolves pay more attention to talent empowerment, increase the construction of terminal personnel, and launch a partnership mechanism to create a gold medal manager. Innovative partner mechanism in the development of stability, innovation in innovation, innovative contracting model, created a group of store partners who have both the boss's business thinking and the thinking model of businessmen, improve the store's comprehensive competitiveness and profitability, and ultimately achieve store benefits. maximize.

Creating a gold store manager is the key to connecting consumers and brands. A total of 50 outstanding store managers from across the country stood out and became the national gold medal manager of the year. The seven wolves' training on terminal talents has enabled the public and consumers to truly feel the continuous upgrading of brand strategy and the innovative spirit of the times.

Consumption growth opportunities in the new era

The fashion awareness of Chinese male consumers is constantly increasing, and consumer demand is gradually tilting towards internationalization and fashion trends. Technological advancement and technological innovation continue to promote the upgrading of social productivity, changes in consumer structure, new species, new models, The structure of the new industry chain has gradually taken shape. The seven wolves with the slogan of “man is not only one character consistently consistent” have been digging into consumer thinking for many years, pushing back product innovation and continuously optimizing new retail, channel structure, product model and other systems. Constantly upgrading the consumer experience, while focusing on quality, we are committed to meeting the consumer needs of different occasions and tastes of the male consumer groups. Seven wolves are rooted in the needs of consumers, and they are deeply cultivating the wolf culture in the moment, in parallel with the times, creating the characteristics of the times that belong to the wolf culture, and constantly tracking the trajectory of running on the occasion, which is expected to bring a new round of consumption growth.

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