The store has become a support point for corporate marketing For Li Binhong, director of the National Textile Product Development Center, she first tried shopping on the Internet as a journey of experience.
After she registered as a user at Vanke Eslite, she placed an order at 1:19, and an email sent her at 3:29 to tell her that the item had been released. At 10 o'clock on the 9th, she received the goods.
When Li Binhong received the goods, she admitted to some surprises. After opening, it was first a light brown paper box. The above is a very clear standard color and LOGO of Vanke Eslite. "There is a very visual design."
Then open, two dark gray non-woven fabric straps, suits and skirts. All materials are environmentally friendly.
And more importantly, she pointed to the clothes she was wearing. She said that as a staff member engaged in product development for many years, she did feel that the product was of good quality and did not even have any wrinkles.
"This is the consumer experience," she said.
“Every customers have launched the face-to-face trial, because we are cash on delivery, so after the trial, the user is not satisfied and can be returned.†Aging said that the customer experience is not the cost of the brand.
Experience has become an important part of this, and the shape of the exception store is constantly adjusted.
The "Fangsuo" shop opened in November 2011 was the result of an exceptional cooperation with Taiwan's Eslite Bookstore.
Here, Fang has carefully selected 40,000 kinds of books and magazines and nearly 10,000 kinds of English publications for the readers from the mainland, Hong Kong, and Taiwan. Among them, books on design, art, and architecture are rarely seen in China.
Here, specializes in selling life-enhancing creative products, cat-type handbags, Japanese porcelain, and small-sized wine tasting, gourmet, and travel professional books. This includes more than 60 eco-friendly lifestyle brands from around the world, of which 40 are the first ones. The introduction of China.
There are exceptions for the latest men's and women's wear, as well as the smell of coffee.
In fact, the exception has been opened in Kunming and Nanjing, "double-sided exception" concept store, combining clothing and books. Cultural and artistic books and clothing constitute a different kind of "connotation."
Afterwards, the company also opened an upgraded version of the "double-sided exception" - eco-store. The interior decoration and furnishings of the store are all environmentally-friendly and recycled materials, and they will present a new life by interacting with consumers through spreading clothes, books, and homes. the way.
In fact, after reading the EMBA, Mao Jihong began to devote more energy to channel innovation.
“This is an exceptional attempt to integrate cross-domain capabilities.†Mao Jihong said that Japanese designer Kawakubo had also made similar attempts. Her Dover Street Market in London has attracted great attention in the fashion industry.
"The ultimate goal must be to hope that people in the world will have Chinese people's life products and accept the Chinese people's lifestyle." Mao Jihong said.
However, the exceptional store had an interesting process. After the exception of the stereotyped style in 2000, four or five specialty stores were opened in the country, and in 2004 it jumped to nearly 100.
Afterwards, the number of stores was contracted completely, from 100 stores to 60 today.
It is worth noting that with the exception of "subtraction", clothing prices have "closed".
However, nearly 60 stores have continuously carried out "internal dynamic adjustments" in recent years. For example, "The average area of ​​stores has increased from 100 square meters to 200 square meters now."
At the same time, “the overall retail form has shifted from more popular department store stores to Mall forms, as well as inner street and roadside shops.†Mao Jihong said.
Obviously, the store has become a support point for corporate marketing.
In fact, in October Mommy did not spend much effort on the shop image.
Since the greatest demand for pregnant women is not beauty and emotions but safety and health, Mommy in October gave up the soft pink line and brought in very thick wood from the Hangzhou Timber Factory, sawing it thin and brushing it into green and sticking it on the wall. To create a healthy lifestyle. The visual image design, October Mommy packaged to Chen Yifei's chief designer with a total of 1.6 million yuan and became the largest contract of the other party.
White-collar workers took the lead in introducing the concept of “clothing†to China, adding water bars and seating areas to the stores, and providing news and fashion information.
After carrying out innovations such as service and atmosphere, Miao Hongbing began artistic innovation. The white-collar art space store is the lifestyle store of the latest image of the “white collar†brand, while the second floor is planned as a permanent art space for holding art exhibitions.
October Mommy's practice is to place advertisements in Beijing, Shenzhen, and Shanghai subways in large numbers - playing a song about pregnant women at a high frequency.
Later, they also produced a book and sold 20,000 copies in two months.
In the face of 80, "we have developed some extended products, such as notebooks, prenatal music, CDs, etc." Zhao Pu, chairman of the October Mommy said, hopes to bring consumers a lot of pregnancy and baby services.
At present, they are preparing to establish an October Mommy Club to exchange experience with consumers on post-natal care, fitness and other aspects.
In fact, for fine marketing, it also includes several major aspects: new listings, special promotions, and membership marketing.
And oh yeah, the store plan pursues structural layout.
For example, store displays have changed from the past to the form of closed jewelry displays, using open shelves, allowing customers to take goods directly and try them on their own, allowing consumers to fully enjoy the thrill of shopping.
At the same time, oh Yeah has formed a team of over 100 mentors. Each tutor is responsible for the management of 50 franchise stores. On average, each shop provides twice-site guidance services for each shop.
“Oh, the goal of 2011 is to increase the frequency of each tutor to once a week.†Yeah, Ye Guofu said.
"After the goods are placed on the shelf, if no one is interested for a period of time, the sales terminal will respond immediately." Belle related personnel said that this response from the market terminal will soon be reflected in the manufacturers' orders.
In fact, listening to the opinions of consumers is one of the ways that Songlish thinks about improving quality and impressing them.
For this purpose, in addition to the integration of points and membership management, the songlisi membership card can also record the chat points of the clerk and the customer, from customer life, work situation, product evaluation, to product color, fabric, tailoring, and even Including the details of the buttons, there are no details.
In the United States, as long as the monthly payment of 40 US dollars membership fee, Sui shoes network will invite Hollywood stylists recommend five fashion shoes for members every month.
When consumers register on their website, it first understands your preferences and asks you more than 20 questions. For example, what kind of fashion dress, what kind of shoes, which international brand, etc., there are five pairs of shoes recommended to consumers in the month after registration.
For this reason, Lilang’s president Wang Liangxing once said that he once had the “hunger and thirst†of retail talents. The extreme practice several years ago was to dig people everywhere.
In fact, training employees is a good method.
In 2002, Rollie discovered that the employees of the terminal were of low quality and had no business operation. So he started to train terminal employees and compiled his experience as “12 Steps for Successful Store Managementâ€, which covered the recruitment, training, assessment and incentive methods of the guide buyer, etc. . There are many places that are worth learning from, such as employing people. They stress that the selection should be made by the team rather than the boss because the newcomers work with the team and work.
In Noci, the "Taking the old to bring new" talent copy plan is implemented, and stipulates that if a manager assistant can't develop two manager assistants, he can't be promoted to manager; a manager can't cultivate 2-3 manager It cannot be promoted to a regional manager.
And Bu Sen began to fully implement "comfortable dress consultants" and "comfortable shopping services", and gradually provided unified and standardized system training to all sales network guides and store managers to let them know about the products and the wearable knowledge. At the same time, the company gradually adjusted all its stores across the country, so that consumers can enjoy meticulous personal services and professional purchasing guidance.
In the same way, new white-collar workers are required to go to the store for internships. They must both kneel down and cut trousers for their customers.
In the visual space store, in order to allow customers to stay for two or three hours, shopping guides must learn art knowledge, catering service knowledge, butler service knowledge, concierge service knowledge.
It is in the efforts of shopping guides that white-collar workers have cultivated a large number of high-quality customers for more than a decade. There are many people who have accumulated millions of dollars in consumption.
It seems that talent is fundamental.
After she registered as a user at Vanke Eslite, she placed an order at 1:19, and an email sent her at 3:29 to tell her that the item had been released. At 10 o'clock on the 9th, she received the goods.
When Li Binhong received the goods, she admitted to some surprises. After opening, it was first a light brown paper box. The above is a very clear standard color and LOGO of Vanke Eslite. "There is a very visual design."
Then open, two dark gray non-woven fabric straps, suits and skirts. All materials are environmentally friendly.
And more importantly, she pointed to the clothes she was wearing. She said that as a staff member engaged in product development for many years, she did feel that the product was of good quality and did not even have any wrinkles.
"This is the consumer experience," she said.
“Every customers have launched the face-to-face trial, because we are cash on delivery, so after the trial, the user is not satisfied and can be returned.†Aging said that the customer experience is not the cost of the brand.
Experience has become an important part of this, and the shape of the exception store is constantly adjusted.
The "Fangsuo" shop opened in November 2011 was the result of an exceptional cooperation with Taiwan's Eslite Bookstore.
Here, Fang has carefully selected 40,000 kinds of books and magazines and nearly 10,000 kinds of English publications for the readers from the mainland, Hong Kong, and Taiwan. Among them, books on design, art, and architecture are rarely seen in China.
Here, specializes in selling life-enhancing creative products, cat-type handbags, Japanese porcelain, and small-sized wine tasting, gourmet, and travel professional books. This includes more than 60 eco-friendly lifestyle brands from around the world, of which 40 are the first ones. The introduction of China.
There are exceptions for the latest men's and women's wear, as well as the smell of coffee.
In fact, the exception has been opened in Kunming and Nanjing, "double-sided exception" concept store, combining clothing and books. Cultural and artistic books and clothing constitute a different kind of "connotation."
Afterwards, the company also opened an upgraded version of the "double-sided exception" - eco-store. The interior decoration and furnishings of the store are all environmentally-friendly and recycled materials, and they will present a new life by interacting with consumers through spreading clothes, books, and homes. the way.
In fact, after reading the EMBA, Mao Jihong began to devote more energy to channel innovation.
“This is an exceptional attempt to integrate cross-domain capabilities.†Mao Jihong said that Japanese designer Kawakubo had also made similar attempts. Her Dover Street Market in London has attracted great attention in the fashion industry.
"The ultimate goal must be to hope that people in the world will have Chinese people's life products and accept the Chinese people's lifestyle." Mao Jihong said.
However, the exceptional store had an interesting process. After the exception of the stereotyped style in 2000, four or five specialty stores were opened in the country, and in 2004 it jumped to nearly 100.
Afterwards, the number of stores was contracted completely, from 100 stores to 60 today.
It is worth noting that with the exception of "subtraction", clothing prices have "closed".
However, nearly 60 stores have continuously carried out "internal dynamic adjustments" in recent years. For example, "The average area of ​​stores has increased from 100 square meters to 200 square meters now."
At the same time, “the overall retail form has shifted from more popular department store stores to Mall forms, as well as inner street and roadside shops.†Mao Jihong said.
Obviously, the store has become a support point for corporate marketing.
In fact, in October Mommy did not spend much effort on the shop image.
Since the greatest demand for pregnant women is not beauty and emotions but safety and health, Mommy in October gave up the soft pink line and brought in very thick wood from the Hangzhou Timber Factory, sawing it thin and brushing it into green and sticking it on the wall. To create a healthy lifestyle. The visual image design, October Mommy packaged to Chen Yifei's chief designer with a total of 1.6 million yuan and became the largest contract of the other party.
White-collar workers took the lead in introducing the concept of “clothing†to China, adding water bars and seating areas to the stores, and providing news and fashion information.
After carrying out innovations such as service and atmosphere, Miao Hongbing began artistic innovation. The white-collar art space store is the lifestyle store of the latest image of the “white collar†brand, while the second floor is planned as a permanent art space for holding art exhibitions.
October Mommy's practice is to place advertisements in Beijing, Shenzhen, and Shanghai subways in large numbers - playing a song about pregnant women at a high frequency.
Later, they also produced a book and sold 20,000 copies in two months.
In the face of 80, "we have developed some extended products, such as notebooks, prenatal music, CDs, etc." Zhao Pu, chairman of the October Mommy said, hopes to bring consumers a lot of pregnancy and baby services.
At present, they are preparing to establish an October Mommy Club to exchange experience with consumers on post-natal care, fitness and other aspects.
In fact, for fine marketing, it also includes several major aspects: new listings, special promotions, and membership marketing.
And oh yeah, the store plan pursues structural layout.
For example, store displays have changed from the past to the form of closed jewelry displays, using open shelves, allowing customers to take goods directly and try them on their own, allowing consumers to fully enjoy the thrill of shopping.
At the same time, oh Yeah has formed a team of over 100 mentors. Each tutor is responsible for the management of 50 franchise stores. On average, each shop provides twice-site guidance services for each shop.
“Oh, the goal of 2011 is to increase the frequency of each tutor to once a week.†Yeah, Ye Guofu said.
"After the goods are placed on the shelf, if no one is interested for a period of time, the sales terminal will respond immediately." Belle related personnel said that this response from the market terminal will soon be reflected in the manufacturers' orders.
In fact, listening to the opinions of consumers is one of the ways that Songlish thinks about improving quality and impressing them.
For this purpose, in addition to the integration of points and membership management, the songlisi membership card can also record the chat points of the clerk and the customer, from customer life, work situation, product evaluation, to product color, fabric, tailoring, and even Including the details of the buttons, there are no details.
In the United States, as long as the monthly payment of 40 US dollars membership fee, Sui shoes network will invite Hollywood stylists recommend five fashion shoes for members every month.
When consumers register on their website, it first understands your preferences and asks you more than 20 questions. For example, what kind of fashion dress, what kind of shoes, which international brand, etc., there are five pairs of shoes recommended to consumers in the month after registration.
For this reason, Lilang’s president Wang Liangxing once said that he once had the “hunger and thirst†of retail talents. The extreme practice several years ago was to dig people everywhere.
In fact, training employees is a good method.
In 2002, Rollie discovered that the employees of the terminal were of low quality and had no business operation. So he started to train terminal employees and compiled his experience as “12 Steps for Successful Store Managementâ€, which covered the recruitment, training, assessment and incentive methods of the guide buyer, etc. . There are many places that are worth learning from, such as employing people. They stress that the selection should be made by the team rather than the boss because the newcomers work with the team and work.
In Noci, the "Taking the old to bring new" talent copy plan is implemented, and stipulates that if a manager assistant can't develop two manager assistants, he can't be promoted to manager; a manager can't cultivate 2-3 manager It cannot be promoted to a regional manager.
And Bu Sen began to fully implement "comfortable dress consultants" and "comfortable shopping services", and gradually provided unified and standardized system training to all sales network guides and store managers to let them know about the products and the wearable knowledge. At the same time, the company gradually adjusted all its stores across the country, so that consumers can enjoy meticulous personal services and professional purchasing guidance.
In the same way, new white-collar workers are required to go to the store for internships. They must both kneel down and cut trousers for their customers.
In the visual space store, in order to allow customers to stay for two or three hours, shopping guides must learn art knowledge, catering service knowledge, butler service knowledge, concierge service knowledge.
It is in the efforts of shopping guides that white-collar workers have cultivated a large number of high-quality customers for more than a decade. There are many people who have accumulated millions of dollars in consumption.
It seems that talent is fundamental.
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