Wang Tiankai: The textile industry does not need to be too pessimistic.

Wang Tiankai, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the China National Textile and Apparel Council, told the China Economics Network’s “Chanjing Online Interview” program that the situation of the textile industry this year does not need to be overly pessimistic. Small, medium, and micro enterprises must determine their own positioning, do specialized work, and do fine work. Make special.

Data show that in January, textile and apparel exports fell by 4.2% year-on-year, which was the first negative growth since the financial crisis. In January, the sales volume of apparel sales at key shopping malls increased by 12.3% year-on-year and negative by 0.18%, which was a decrease of 7.52 percentage points from the sales growth in the fourth quarter of last year. It should be said that both domestic and foreign markets are not optimistic about the two situations.

Wang Tiankai believes that “from the perspective of the international market, the textile market has not seen any significant improvement. Textile exports will indeed be tighter. In the domestic market, we analyze the first half of the year will be tighter, but as the country’s policies and measures play a role, consumer demand It will not be very pessimistic. Therefore, in the first half of this year, the industry must be prepared for the first half of the year, but it is necessary to build confidence throughout the year so that it will not be pessimistic enough to think that this year is too sad, not to this extent."

Wang Tiankai believes that for textiles, the most important thing is to be able to produce products that meet market demand. Therefore, it is very important to adjust the product structure. "At present, many textile companies with independent brands have done very well. Sales benefits such as red beans and pure products are good. We must promote these enterprises to further increase research and development and further develop the terminal market."

However, Wang Tiankai also believes that it is impossible for all textile companies to do branding. The key to small and medium-sized enterprises is to determine their own positioning. “It is very important to do specialization, refinement, and specialization to support key enterprises. There are breakthroughs in structural adjustment, including backbone enterprises and SMEs, to determine their own positioning and to prepare for future development. ”

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