Recently, a news about China's apparel industry fast fashion giant Metersbonwe quickly spread in the industry. According to Metersbonwe’s 2011 third quarterly report, its out-of-season apparel inventory has already accounted for net assets. Nearly half of it.
In this regard, many industry sources disclosed to the reporter of the Yangcheng Evening News that this year's economic environment is sluggish, and many garment companies have high inventory problems. If they are handled carelessly, they will face even greater financial crisis.
Quarterly clothing inventory accounts for nearly half of net assets As of September 30, 2011, Metersbonwe's third quarter report shows that Metersbonwe's inventory is 2.9 billion yuan, and in 2009 this figure was only 900 million. yuan.
According to media reports, Shenyin Wanguo Securities released a report showing that Metersbonwe's inventory at the end of 2011 had fallen to 2.5 billion yuan, of which more than 1.5 billion yuan was for seasonal goods. The report pointed out that Metersbonwe’s net assets were approximately RMB 3.2 billion, and that off-season clothing in the warehouse accounted for nearly half of its net assets.
"High inventory directly affects the capital flow of the company and may even result in the fracture of the company's capital chain." According to a sales person in charge of a clothing company, a number of branded garments experienced negative growth in sales in China last year, with production rising and sales falling. decline. "This may be an important reason for high inventory."
Clothing sales have not seen improvement in this year's opening. Hong Yuan Securities analyst Xin Bin believes that in January 2012, the retail sales of 100 large-scale retail enterprises nationwide decreased by 0.18% year-on-year, taking into account the traditional peak season such as the New Year's Day and the Spring Festival in January, and various types of promotional activities contributed to the increase in sales volume. Obviously, but even so, the sales volume still showed a year-on-year decline, which means that the sales situation is really fair.
Imitation of fast fashion is not the first or fall. According to informed sources, Chinese fast fashion brands such as Metersbonwe and Jeanswest have to face the challenge of high inventory compared to the internationally renowned fast fashion brands ZARA, H&M and Uniqlo. .
"At present, many of China's fast fashion brands are not only not fashionable enough, nor are they fast enough." A senior person familiar with the fast fashion industry told reporters that from design to ready-to-wear clothing on the counter, the Chinese clothing industry generally uses 6- In 9 months, international brands can be compressed to 120 days. In the fast fashion family, GAP is 90 days, H&M is 21 days, and Zara is said to only take 12 days.
According to the relevant person in charge of ZARA's Spanish headquarters, the window is changed every 20 days. The store orders new goods twice a week. The logistics system can send 60,000 clothes per hour to more than 2,000 stores in 78 countries. With this powerful fast fashion system, ZARA's global store level efficiency (average annual sales per square meter) reached 4,719 euros (about 40,000 yuan***), which is about 4 times the level of efficiency of Chinese domestic apparel companies. .
"In the integration of the industrial chain is difficult to exceed the international fast fashion brand, but also faced a huge financial pressure on high inventory. Metersbonwe may not face timely adjustment of strategy, it is likely to face greater crisis this year." Someone in the industry commented.
In this regard, many industry sources disclosed to the reporter of the Yangcheng Evening News that this year's economic environment is sluggish, and many garment companies have high inventory problems. If they are handled carelessly, they will face even greater financial crisis.
Quarterly clothing inventory accounts for nearly half of net assets As of September 30, 2011, Metersbonwe's third quarter report shows that Metersbonwe's inventory is 2.9 billion yuan, and in 2009 this figure was only 900 million. yuan.
According to media reports, Shenyin Wanguo Securities released a report showing that Metersbonwe's inventory at the end of 2011 had fallen to 2.5 billion yuan, of which more than 1.5 billion yuan was for seasonal goods. The report pointed out that Metersbonwe’s net assets were approximately RMB 3.2 billion, and that off-season clothing in the warehouse accounted for nearly half of its net assets.
"High inventory directly affects the capital flow of the company and may even result in the fracture of the company's capital chain." According to a sales person in charge of a clothing company, a number of branded garments experienced negative growth in sales in China last year, with production rising and sales falling. decline. "This may be an important reason for high inventory."
Clothing sales have not seen improvement in this year's opening. Hong Yuan Securities analyst Xin Bin believes that in January 2012, the retail sales of 100 large-scale retail enterprises nationwide decreased by 0.18% year-on-year, taking into account the traditional peak season such as the New Year's Day and the Spring Festival in January, and various types of promotional activities contributed to the increase in sales volume. Obviously, but even so, the sales volume still showed a year-on-year decline, which means that the sales situation is really fair.
Imitation of fast fashion is not the first or fall. According to informed sources, Chinese fast fashion brands such as Metersbonwe and Jeanswest have to face the challenge of high inventory compared to the internationally renowned fast fashion brands ZARA, H&M and Uniqlo. .
"At present, many of China's fast fashion brands are not only not fashionable enough, nor are they fast enough." A senior person familiar with the fast fashion industry told reporters that from design to ready-to-wear clothing on the counter, the Chinese clothing industry generally uses 6- In 9 months, international brands can be compressed to 120 days. In the fast fashion family, GAP is 90 days, H&M is 21 days, and Zara is said to only take 12 days.
According to the relevant person in charge of ZARA's Spanish headquarters, the window is changed every 20 days. The store orders new goods twice a week. The logistics system can send 60,000 clothes per hour to more than 2,000 stores in 78 countries. With this powerful fast fashion system, ZARA's global store level efficiency (average annual sales per square meter) reached 4,719 euros (about 40,000 yuan***), which is about 4 times the level of efficiency of Chinese domestic apparel companies. .
"In the integration of the industrial chain is difficult to exceed the international fast fashion brand, but also faced a huge financial pressure on high inventory. Metersbonwe may not face timely adjustment of strategy, it is likely to face greater crisis this year." Someone in the industry commented.
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