Zegna Performs "Formal Luxury" at Hangzhou Tower

Male models show the charm of this season Zegna

Deduction in a special area

The event was demonstrated in the Zegna display area built outside the Hangzhou Tower. Traditional black and white lines with simple lighting, the overall furnishings are simple and elegant, continuing the Zegna style.

But do not think that this is just a T station, the exhibition is divided into three parts of the show: the long T stage is flanked by Zegna's brand promenade, clearly describes the development of Zegna; then go inside is the famous Zegna. The “tailor-made” area is filled with scissors, measuring tapes, fabrics, leather, etc. There is also a special “tailor” waiting for you. Here, you can choose your favorite fabrics, styles and details and customize them. It is entirely your own clothing; and when you understand Zegna's concept of clothing, you can appreciate the refined and fashionable clothing.

Donnie Yen was a "free model"

That night, international movie star Donnie Yen also appeared as a customiser in this special exhibition area. Ermeegildo Zegna's black striped suit, with a purple oblique tie and brown leather shoes on his feet, Donnie Yen stands in front of Zegna's tailor-made mirror and shows off the customization process of a suit: , The amount of back is wide, the length of clothing is long, and finally the small details on the sculpture type.

"Wow, before they came, they didn't tell me to do a 'free model', but fortunately I'm in good shape, or it's easy to ugly.” Donnie Yen that day looked good, he told reporters as an internationally known Martial arts star, he will also go to buy luxury brands such as Zegna. "When you attend some formal occasions, you still need to wear a formal dress that can reflect your identity. In some people's eyes, a martial arts star may not be very concerned about the image. However, from small to large, I always pay attention to my own image."