There are quite a few IT companies that will position the company from both technical and service levels, starting with a technology-leading company and then a service-oriented company. There is nothing wrong with this.
The problem is that from the perspective of brand management, users still can't find out where the company is unique from both technology and service, because almost all IT companies do not do this. The more urgent work we need to do is to highlight more specific brand connotations and make the company's positioning more accurate, specific and vivid.
Only by highlighting the personality and letting the user have a perceptual cognition, that is, making the user feel intimate, like, credible, and close to me, this can be called brand management. Of course, letting users love is a high embodiment of the company's brand value. This goal is a bit far away, no matter what.
1. Regarding “technologyâ€, we should bring profound feelings to users in the following aspects:
Leading technical design thinking: Technology can't be its own, but the design idea of ​​the technology involved in the product must be its own. In the technical design of products, we must have a leading level in the industry, and currently focus on technological innovation in content management and knowledge management.
Leading technology solutions: With the advent of the project era, it is impossible to completely use existing products to mark the standard. This requires us to provide technical solutions based on products and higher than products, which should be highlighted in such solutions. Out of the company's technical characteristics and advantages.
Leading technology tool application: What we call technology leadership is not the innovation in the underlying technology, but the advanced technology achievements in the industry, reasonable absorption and integration into our solutions and products. First, it is used early, and the second is used well.
Leading practical function design: For most application software product providers, the larger possibility or more prominent feature is to go to the front of the peer in terms of function implementation, so that it is targeted and easy to operate. Easy to upgrade and so on. And this is also easier for users to perceive.
2. How to reflect the perfection of “service�
Service as the company's philosophy, it is throughout the company's work, not just the after-sales service. Therefore, the perfection of service should be reflected in the following aspects.
The perfect solution: to provide users with solutions, is the user's initial test of our technical capabilities, not only technically leading, but also strives for perfection in the language description, feature display and structural form of the program. The latter, often not valued by many companies.
The perfect presentation system: The standardization of the demonstration system is an important aspect of the company's service awareness. If the user is exposed to different people in a company, the information obtained is inconsistent, which is very bad. First, the version of the demonstration program of ppt should be unified; second, the demonstration environment of the actual system should be stable, the amount of data should be large, and the interface should be beautified; third, the on-site performance of the presenter needs to be systematically prepared and trained.
The perfect consultation answer: consultation Q & A is the main work of the technical support department. The perfection is mainly reflected in the answer to the question accurately, timely, patient, attitude and amiable, standard Mandarin, moderate tones, and detailed information. and many more.
Perfect on-site service: Every visit to the door is an image display of the company, just like an actor performing on stage. It is more useful than advertising that companies spend a lot of money on. The main points in this regard are: one punctuality, never late; the second attitude is amiable and tireless; third, skilled, the user's problem can be cured.
Fluted candle is the candle with stripe , Usually use for home lighting, house decoration, religious pray, etc.
The popular size: 75gram, 70gram, 65gram, 63gram, 45gram, 30gram,
Main markets: South africa, Angola, Tanzania, Zimbabwi. Malawi,etc.
Usually pack in polybag, 6pieces/pack, see below pictures.
Fluted Candles,White Fluted Candles,Scented Fluted Candle,Colored Fluted Candles
Hebei Seawell Import and Export Co.,Ltd , http://www.hebeiseawell.com