Many companies have specialized training activities for trainers and marketers, and some companies are responsible for this aspect of the work, but many people report that they want to sleep when they listen to such a class, just like we did not want to hear when we were reading. The class is just like a bad idea. If you are a trainer, how can you make this class good?
The following is a summary of my work in this industry:
First of all: the purpose should be clear, just like you speak, if you say that you don’t know what to say for a long time, I don’t think anyone wants to listen, like the old women’s foot cloths. Long
Second: time should be well grasped, usually between one and a half hours to two hours
Specific attention to the content:
The success of a class depends on the first 20 minutes. If the class is good in the first 20 minutes, it must be successful. So the opening remark is very important:
Generally, there is a questioning method to start, and the game mode is opened.
To be a lecturer, you must have the following aspects: rich content, passion, humor, rich body language, clear words, and interaction. The whole course should be easy!
The following points must always be remembered throughout the process to run through the entire curriculum.
1. Who are you?
2. Why do I listen to you?
3. What are you going to talk about?
4. What benefits do you have for me now?
5. How do you prove that you are telling the truth?
6. Why do I have to hear it now?
If you have done these points, then this class must be applause and will continue to ring. I believe that many of the scenes or CDs of the lectures of contemporary lecturers such as Chen Anzhi, Yu Shiwei and Zhang Jingui will find out how successful they are. How effective it is to talk about the lesson, although we can't compare with them at the moment, but we can work hard to do better. Speech is an art that allows you to experience a lot of happiness. When a class is over, 80% of the following dozens of people are recognized, then your class will be successful.
The content of a good lecturer must be rich. This content comes from the usual accumulation. Like Yu Shiwei, he will use several cases to prove that he is difficult to improve in a short period of time.
These may be helpful to you in sales, because if you can improve the performance of a group of people, there are naturally ways to improve your performance.
In fact, many times when you face customers, whether it is face-to-face or through the Internet, you can pay attention to whether your words are perfect.
Some people say that marketers rely on their mouths to eat. Although this sentence is a bit lopsided, it is not completely unreasonable. Although you are not a lecturer, I hope that this will help you a little.
This Sunday, a friend company asked me to go to a class and suddenly found that I had not been to the podium for a few months. I will sort it out today and hope to bring a successful lesson!
Huaming Candle Co., Ltd. , http://www.hbcandle.com