Report: It is common for merchants to discount large auctions, and people will never make a fuss. But some people can create a "one fold" marketing strategy. It is really the idea of ​​a brilliant dead wood sprouting.
There is a Ginza gentleman suit shop in Tokyo, Japan. This is the first store to sell "1% off", which once sensationalized Tokyo. The product sold at the time was "Japan GOOD".
The specific operation is like this: first set the time for discount sales, 10% off the day before, 20% off the next day, 30% off on the fourth day of the third day, and 60% off on the sixth day of the fifth day. 5 days on the 8th day of the 7th day, 4th off on the 10th day of the ninth day, 3 fold on the twelfth day of the eleventh day, 2 fold on the 14th day of the thirteenth day, 1% off the next two days .
The forecast of the merchant is: due to the surprising sales strategy, the publicity effect of the previous period will be very good. With a singular mindset, customers will flock to it. Of course, customers can choose the day of shopping during this discounted sale. If you want to buy at a cheaper price, then you can buy it in the next two days, but what you want to buy is not. Will definitely stay until the next two days.
The actual situation is: there are not many guests coming from the day before, if you come here, you just have to look at it and leave. From the third day, a group of people came to visit. On the fifth day, when the customer hit a 40% discount, the guests began to snap up like a flood. After that, the guests were full, and of course they couldn’t wait for a 1% discount. The goods were all bought.
So, is the merchant losing money? You think that customers are eager to buy the goods they like, which will lead to a chain reaction. Merchants use their unique ideas to sell their products at the 5th and 6th fold. "Playing 1% off" is just a kind of psychological tactics. How can a business lose money?
Second, a piece of goods
For those who buy new products, what attracts customers is nothing more than “newâ€. How to continue to make articles on “newâ€?
Italy has a Lyle market, which is specializing in new products. Some new products are very popular, many customers rush to buy and sell, did not grab the hand, ask the market to re-stock, the answer is actually: Sorry, this market only sells the first batch, until the end of the purchase, no longer stock.
In this regard, some customers do not understand, but also tell others. But since then, customers who come here have bought it and never hesitated. It is not difficult to see that the “cutting love†of Lyle market is a wonderful idea, it can leave a strong impression on customers – the goods sold here are relatively new; to buy newer products, you have to visit the Lyle market.
This is really an innovative idea on the “newâ€!
Third, the loss of dark profits
Matsumoto, the former mayor of Matsudo, Japan, is a flexible businessman.
When he was running the "Creative Pharmacy", he sold the 200 yuan-priced plaster at $80. Since the price of 80 yuan is too cheap, the "creative pharmacy" has been prosperous in the past few days. Because he disregarded the sale of plasters, the sales of such plasters are getting bigger and bigger, but the deficit is inevitably higher and higher.
So, where is the secret of his doing this?
It turns out that people who come to buy plaster will almost always buy Other medicines by the way, which is of course profitable. Relying on the profits of other drugs, it not only made up for the loss of the plaster, but also caused an unprecedented surplus in the operation of the entire pharmacy.
This kind of "beneficial and profitable" idea to lower the price of a commodity, while promoting other goods, not only attracts customers, but also greatly enhances the popularity, famous and beneficial, really two ideas!
Fourth, limited stimulation
Nissan Motor Co. introduced a medieval bridge called "Fergalo". Nissan announced at a press conference that the car will only produce 20,000 cars, guaranteeing that it will not be produced in the future. Reservations will be accepted for a certain period of time and then sold by lot. After the news came out, it caused a sensation in the country. The number of people who came to ask for more than 300,000 people, of course, was able to win the purchase of the car, of course, people who did not win the car to try to search for used cars, so that the market price of used cars is more than double the original price.
The idea of ​​this kind of limited stimulation is nothing more than a certain "unsaturated state" in the market, and the use of the consumer's "material is more expensive" to stimulate the desire to purchase. This is the idea of ​​reverse thinking.
Five, karate appointment
Tian Shimei, chairman of Japan’s Kwong Wing Construction Bank, is a person who can barely punch the world.
He believes that there is a business in the world that “has no money but can make big moneyâ€, and he is looking for it, and he has come up with a set of “scheduled sales†methods.
This method is very simple. For example, if someone wants to buy a building, he will first find the buyer and discuss with him: "The building is worth more than one million yen. The owner has 800,000 yuan. Please buy it and guarantee it within two months. You can earn 10%! When you exceed 10% of the profit, the excess will be earned by me. If you earn less than 10%, I will give you a profit." After you buy it, he will sell it on his behalf. He can often get rid of the price equivalent to about twice the purchase price.
For the buyer, there is a profit of two months in two months, which is much higher than the interest on bank deposits, and it is safe and reliable. Tian Shimei does this business that does not cost money. There is indeed a set. He had nothing at all, and after ten years of struggle, he became a famous architectural entrepreneur in Japan.
This is really a genius idea! However, this kind of business requires extraordinary business vision and wisdom to do it.
Entrepreneur is more valuable is the idea of ​​making money. The modern market is a market that requires more creativity. This kind of creativity often comes from the result of thinking about the problem in a different way. The well-known entrepreneurs are creative geniuses. If you have ideas, don't give up the chance to try, maybe your success is here!
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