Disney Sport sports brand 08 voyage to dream sail

In 2007, the Disney Sport brand successfully held a large-scale national investment promotion event with the theme of “Classic. Beginning” in Chengdu. After a successful listing in August and September, it became a new fashion consumption hot spot in the domestic sports goods market, and the brand increased. The momentum of the pace is like rainbow. A few days ago, the Disney Sport brand successfully held a spring/summer 08 spring event with the theme of “Sail 08” in Quanzhou. Agents, franchisees and first-line sales teams from all parts of the country gathered together to celebrate the grand event.

The successful introduction of new brands depends on the differentiation of positioning

In August 2007, Disney Sport brand new products were listed in the country one after another and achieved good results. The franchisee’s confidence is unprecedentedly high, and the speed and number of terminals in the store have achieved an acceleration-based increase. Disney Sport’s new store has just been opened, it has been favored by local consumers, and its sales performance has repeatedly hit new highs, and many newly opened Disney’s. The sales of the Sport Store soared to the top five brands in the same industry, which is also very rare in the same category of competing products in the industry.

In today's domestic sporting goods market, there are all kinds of foreign brands such as adidas, Nike, etc., as well as domestic brands such as Li Ning, Anta, Xtep, and 361 Degrees, as well as numerous international and domestic second-tier brands. It is unprecedentedly intense. Compared with the Disney Sport brand, it is found that most of the above-mentioned sporting goods brands have a common feature that whether it is from brand promotion, terminal image, or product research and development, all are targeting male consumers and female consumer groups as assistants. The Disney Sport brand's positioning targeting 15-25-year-old female consumer groups, coupled with Disney's unique brand appeal, has given consumers unique brand experiences.

All the way to cheer

In August, with the opening of Disney Sport brand's first store in Shanghai, there was a grand opening of the Disney Sport brand in the Chinese market. Subsequently, in Shenyang, Beijing, Tianjin, Nanjing, Hangzhou, Chengdu, Shenzhen, Guangzhou and other major cities have also blossomed. In just two months, Disney Sport sales outlets have spread all over the country, and the number has reached 100.

With the increasing number of Disney Sport stores nationwide, more and more consumers can experience the unique charm of the Disney Sport brand. After the new autumn products were introduced to the market, they were sought after by consumers in the market. The classic cartoon designs, fashionable and generous styles, happy sports and leisure life concepts, and those lovely accessories and dolls series made consumers crazy. In Tianjin, Chengdu, Shenzhen, and Nanjing... Disney Sport’s single store sales have soared.