As a consumer, although it is not required to be a jewelry expert, the necessary homework is still to be done. Here, consumers are advised to pay attention to the following matters when purchasing diamonds online.
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1. Have a clear understanding.
First of all, jewellery products, especially diamond jewellery, are high-end consumer goods, which are different in price from other consumer goods. Consumers must be particularly cautious in online shopping. Secondly, because online sales are different from traditional sales, consumers cannot access them. In fact, the product can only be understood through pictures, and the pictures and physical objects often have certain differences, so consumers should correctly treat this objective situation. Third, due to the particularity of jewelry products, merchants are more rigorous in returning goods. Consumers must think twice before doing things to reduce unnecessary trouble.
2, to understand the business
It is necessary to carefully check the company name, address, contact information, etc. provided by the merchant. For information published by the merchants belonging to a certain association or cooperation with a certain enterprise or institution, you can call to verify.
3, to understand some jewelry expertise
Before buying, be familiar with the professional knowledge of diamond and other jewelry products, such as color, clarity, cut, weight and other standards, which is commonly known as the 4C standard, as well as the correct terminology of platinum, platinum and so on.
4. You must purchase products with the test certificate of the national authority.
Due to the strong professionalism of diamonds, it is recommended that consumers use certificates as an important reference when purchasing diamonds. China's diamond grading is based on stricter grading standards than other foreign quality inspection agencies, and is more protected by Chinese laws. The product inspection certificate issued by the appraisal agency certified by the national product quality supervision and inspection institution shall be more able to guarantee the quality of the product.
5, ask for an invoice
When consumers purchase diamonds through the Internet, they should ask the online seller for an invoice as a proof of product purchase. Once a quality dispute arises in the future, it can serve as an important basis for safeguarding its legitimate rights and interests.
6, pay attention to online transaction security
Do not arbitrarily disclose bank information, personal data, choose a reliable trading method, and check the goods on site after receiving the product.
7. Don't believe that the price deviates too much from the normal level of the market.
Although online sales are relatively cheaper in terms of price, they are more advantageous in terms of price. However, if there is too much deviation from the normal level of the market, then such a product will have a question mark. As the saying goes, the money to buy radishes is definitely not ginseng.
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