Scarlett continues to advance in the direction of specialization and digitization in the ten years – SCALER 2013 National Autumn Winter Retail Training Camp held in Beijing

September 10-13, 2013, Scarlett's 2013 national autumn/winter retail training camp was held in Beijing Scarlett Outdoor Living Hall on schedule. This is Scarlett's fourth retail training camp for nationwide stores, aiming at comprehensively improving the manager's comprehensive operational capabilities and brand service awareness through product, operation, display, data, marketing and other multidimensional training. The brand has been pursuing an important part of the terminal operations improvement plan in the decade. Over one hundred outstanding store managers and operations managers from all over the country participated in the training. According to reports, this retail training camp was developed in a combination of theoretical practice and the content covered outdoor knowledge, product knowledge, and various aspects of store operations management. Ms. Zeng Hua, general manager of Scarlett, also taught in person and delivered the lecture. Years of culture and the brand care and management culture of the Scarlet brand.

Scarlett continues to advance in the direction of specialization and digitization in the ten years – SCALER 2013 National Autumn Winter Retail Training Camp held in Beijing

The popular consumer trend in the outdoor product market has prompted terminal operators to need more professional outdoor knowledge and equipment use skills to accurately communicate to consumers. This is also the original intention of Scarlett's retail training camp. With the rapid development of the outdoor market, the continuous widening and deepening of outdoor supplies market channels requires enterprises to make greater efforts in store operations.

“Scarlett’s number of stores opened in the first half of this year has surged, and all of them are located in the city’s Class A shopping malls. Faced with this market pace, we must strengthen our own operational management capabilities to improve overall store survival and sales. National Retail Training The camp is an important way for Scarlett to enhance its terminal operations management capabilities, and is also an extension of Scarlett's 'thinking, triumph, and happiness' outdoor spirit. We must make store operations more detailed, not only direct sales stores, but also us. Stores of franchisees and distributors.” Said Ms. Zeng Hua, Founder and General Manager of Scarlett.

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