Haining leather industry seeks transformation and development

In recent years, under the impact of the Internet tide, many traditional enterprise product sales have continued to decline. How to solve the predicament, more and more companies take advantage of e-commerce platform for transformation, in order to obtain greater room for development.

In the past few days, during the visit, it was learned that in the face of the ebb tide of e-commerce, as the city's traditional leather, warp knitting, home textiles, the three major industries are not far behind, they have access to the Internet "electrical shock", boosting the industrial transformation and upgrading of new development.

▲ Warp-knitting parks took the lead in making efforts to create three platforms to help promote industrial upgrading. In addition to the “touch network” transformation to meet the challenges, traditional enterprises seem to have no choice. Therefore, in the traditional three major industries of our city, Haining Warp Knitting Industry Park has made every effort to build three major network platforms, including the textile raw material commodity procurement platform, warp knitted fabrics online sales platform, warp knitting terminal product design R&D promotion platform, and so on. Edit industry e-commerce industry chain.

“E-commerce is extremely rampant and unstoppable. We are also following the trend and leveraging on e-commerce to promote the transformation and upgrading of the warp knitting industry and enhance the core competitiveness of the industry.” The person in charge of the Haining Warp Knit Industry Park Management Committee said in an interview. As the first batch of “National New Industrialization Industrial Demonstration Bases”, the existing Warp Knitting Park has 471 enterprises. In 2012, the income from technology, industry and trade was 28.806 billion yuan, accounting for about 20% of the national warp knitting industry. Such a large enterprise cluster provides a strong industrial support for the development of e-commerce.

“The reason why we chose to cooperate with the park is precisely to look at the advantages of agglomeration of the warp knitting industry in China and the characteristics of the warp knitting industry suitable for bulk purchases.” said Lang Hao, Regional Director of China’s Netbank and Deputy Director of China’s b2b e-commerce service alliance. . In April this year, the Warp Knitting Park cooperated with China Netbank to establish Haining Netbank Interoperable Information Technology Co., Ltd., and set up the China Netbank Haining Operation Center in the warp headquarter building. This became the first set of intelligentization and network procurement in the warp knitting industry. E-commerce exhibition center integrated with sales.

"At present, we have integrated the 'third-party e-commerce service providers' and 'buyers resources' and 20 warp-single-item e-commerce platforms have already been launched." Lang Hao said that next, we will also build Haining e-commerce training. At the base, the introduction of payment, logistics, software, certification and other third-party e-commerce service organizations, through a few years of hard work, will make the base a b2b e-commerce transaction center with more than 50 single-items in the warp knitting industry, and eventually become a national e-commerce. base.

â–² Companies collaborate with e-commerce giants to jointly cultivate an online trading market. The warp knitting industry has developed e-commerce. Some companies in the warp knitting park have already tried. As early as 2010, Haining Miley Fashion Creative Design Co., Ltd. was the first creative brand enterprise in the park. The company developed warp-knitted fabrics, which are not well-known intermediate products, and developed more than 500 suits and accessories. Bedding, pillows, and other popular end products. Through the gift channel and e-commerce channel, online and offline interactions are available for sale. In addition, the company has also established the "Laizhi cloth art" "one meter a day" brand, and successfully joined forces with the national e-commerce retail giant Tmall to start the "excellent fashion designer" cultural creative platform with Tmall flagship store as carrier. , for designers and consumers to build a communication and communication bridge.

According to reports, after the preliminary contact, at present, the Warp Knitting Park has already reached an initial cooperation intention with Zhejiang Netsun Baobao Co., Ltd., using the company's Internet information service, e-commerce, third-party payment, ** guarantee and other service platforms, a number of joint Leading companies in the industry adopt a joint venture approach to jointly create a Chinese warp knitting raw material online trading market. It is expected that after 3 to 5 years, the accumulated online transaction volume will be between RMB 50 billion and RMB 100 billion.

â–² The leather industry is not far behind and has spent huge sums to build PiChan Online. In fact, the e-commerce in the city first started in the leather industry. Leather products such as leather garments, bags and handicrafts were the first to be sold online through Taobao, Tmall and other third-party platforms. However, there has been no positive interaction between the physical market and the online market. Haining China Leather City has also been dependent on the physical market. The online market is developing slowly and is still in its infancy. Therefore, how to realize the interaction between entity and network has always been a matter of consideration for Leather City.

For this reason, in the new round of e-commerce development, the leather industry is not far behind. Currently, it is vigorously promoting e-commerce development through various platforms. It is understood that in September last year, the Haining China Leather City E-Commerce Pioneering Park (Leather City Network Business Building) with a building area of ​​30,000 square meters was formally put into operation. At present, it has 72 online business travelers. Not only that, in March this year, Haining China Leather City Network Technology Co., Ltd. also signed a cooperation agreement with the Industrial and Commercial Bank of China (601398) Zhejiang Branch to fully integrate the advantages of Leather City and ICBC to create the nation's best online exhibition platform for leather goods. - Pi City Online, the total investment of 30 million yuan. Technology development is currently under way. The core trading block is scheduled to go online in August this year.

During the visit, the reporter also learned that the current home textile industry is also exploring the e-commerce development model, and many companies have begun to try online development. In addition, the city’s e-commerce continues to be popularized and deepened, and it is rapidly expanding into tourism, manufacturing, and mobile.

According to incomplete statistics, the city has more than 1,500 companies and more than 12,000 individuals engaged in e-commerce, which has basically formed a relatively complete e-commerce industry chain.