The new "MYSCISSORS Heze" counter at Wuhan Plaza Shopping Center recently opened, marking a significant milestone for the brand. The event was attended by the general manager of the Heze brand, the deputy general manager, and the chairman of Wuhan Plaza, along with other senior department leaders, who all praised the opening. This marks a major step forward for the Hessian brand in China's first-tier cities and within Central China. Looking ahead, the company plans to expand further, aiming to establish flagship stores in key cities across the northeast, north, northwest, East China, and Southwest regions between 2010 and 2011, driving new growth in its brand strategy.
Wuhan Plaza Shopping Center is located in the prime commercial district of Hankou, Wuhan. As one of the largest luxury shopping malls in central and southern China, it offers a unique blend of shopping, entertainment, dining, and business services. The mall spans from the second basement level to the eighth floor above ground, covering nearly 80,000 square meters. In 2009, it achieved a total turnover of 2.7 billion yuan, ranking first among single shopping malls nationwide. With over 100,000 well-known international brands and more than 200,000 product categories, Wuhan Plaza has established itself as a top destination for both local and international shoppers, offering quality products and an exceptional shopping experience.
The brand "MYSCISSORS (Heise)" originates from the idea of "My Scissors." It represents a meticulous approach to every detail—carefully selecting materials, focusing on each cut, and perfecting the shape and color of every button. Each piece is crafted with love and dedication, not just as clothing, but as a reflection of lifestyle and personal attitude. The brand embodies a woman who is calm, focused, and confident. She values simplicity, elegance, and authenticity, staying true to herself no matter how fast-paced the world becomes.
Shenzhen Sanmu Chuangyi Clothing Co., Ltd. is the parent company of "MYSCISSORS (Heise)." Established in 2006, the company specializes in fashion design, manufacturing, and sales. Known for its honest management style and continuous improvement, Sanmu has built a strong team with extensive industry experience, achieving great success. The brand now operates in major cities across China, with nearly 200 outlets.
At the core of Sanmu’s philosophy is "Integrity, Innovation, Service, and Win-Win." The company has grown significantly, with a stylish office space of 1,000 square meters in Futian Tian’an Digital City, modern production facilities in Shenzhen, Zhongshan, and Zhuhai, and a workforce of 1,000 employees. Sanmu believes that through its unwavering efforts, it can create a harmonious and mutually beneficial relationship with customers, employees, businesses, and society.
The target consumer group consists of women aged 28 to 40—mature, elegant, self-confident, and independent, seeking high-quality, stable income, and modern urban fashion. The brand's style is simple yet fashionable, elegant and natural, ideal for leisure and everyday wear.
For inquiries, contact:
- Mr. Tong (North, Northwest, Northeast, Guangxi): 15889637634
- Mr. Liao (East, Central, Southwest, Guangdong): 13924652207
- Email: [Not provided]
- Address: Room 901, Block A, Phase I, Innovation & Technology Plaza, Tianan Digital City, Futian District, Shenzhen.
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