The new "MYSCISSORS Heze" counter at Wuhan Plaza Shopping Center recently opened, marking a significant milestone for the brand in China's first-tier cities and the Central China region. The event was attended by key figures from the Heze brand, including the general manager, deputy general manager, and the chairman of Wuhan Plaza, who all praised the launch. This opening represents a major step forward in the brand’s expansion strategy, aiming to strengthen its presence in the northeast, north, northwest, and other key regions. The company plans to open flagship stores in eastern and southwestern first-tier cities, further advancing its brand development.
Wuhan Plaza Shopping Center is located in the prime commercial area of Hankou, Wuhan. It is one of the largest luxury shopping malls in central and southern China, offering a unique blend of shopping, dining, entertainment, and business services. Spanning 8 floors above ground and one floor below, the mall covers nearly 80,000 square meters. In 2009, it achieved a total turnover of 2.7 billion yuan, ranking as the top single shopping mall in the country. With over 100,000 well-known international brands and more than 200,000 product categories, Wuhan Plaza has become a popular destination for both local and international shoppers.
The MYSCISSORS (Heise) brand was inspired by the idea of "My Scissors." Each piece is crafted with great care, from selecting materials to cutting and finishing details like buttons and colors. Every garment reflects a dedication to perfection and a lifestyle that values simplicity, elegance, and confidence. The brand embodies a woman who is focused, composed, and true to herself—someone who remains calm and stylish regardless of the world’s fast pace.
MYSCISSORS (Heze) is a subsidiary of Shenzhen Sanmu Chuangyi Clothing Co., Ltd., established in 2006. As a professional fashion brand, it integrates design, production, and sales. With a solid management system and experienced leadership, the company has grown rapidly and now operates nearly 200 outlets across major Chinese cities. The company emphasizes integrity, innovation, service, and win-win partnerships, which are core to its corporate culture. Sanmu has offices in Futian Tian’an Digital City, modern production facilities in Shenzhen, Zhongshan, and Zhuhai, and employs over 1,000 people.
The target consumer group for MYSCISSORS (Heze) is women aged 28–40—modern, confident, and seeking quality and style. The brand’s aesthetic focuses on simple yet fashionable designs, combining elegance with natural leisure.
For inquiries or collaborations, contact:
- Mr. Tong (North, Northwest, Northeast, Guangxi): 15889637634
- Mr. Liao (East, Central, Southwest, Guangdong): 13924652207
- Email: [Not provided]
- Address: Room 901, Block A, Phase I, Innovation & Technology Plaza, Tian’an Digital City, Futian District, Shenzhen.
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