Lotto, the iconic Italian sports fashion brand, recently opened its new store in Wuhan, located at Wuhan Plaza and Jianghan Road Commercial Street No. 91 and No. 32. The grand opening event was a big hit, drawing attention from fans and media alike. Among the special guests was renowned entertainer Chen Chusheng, who made a stylish appearance in the latest Lotto collection, adding to the excitement of the day.
Chen arrived at the VIP lounge on the 7th floor of Wuhan Plaza at 10:10 AM, looking relaxed and confident. He shared his deep connection with the brand, mentioning that his first pair of leather shoes, bought in 1994, were from Lotto—something he still remembers as very comfortable. "This is not my first time working with Lotto," he said, expressing his enthusiasm for the brand and his desire to share his passion with fans.
During the event, Chen interacted with the media and took photos with top executives from Lotto, Hubei Jiezhixing Garments Co., Ltd., and Wuhan Plaza. He also visited the brand's store on the 6th floor, taking a tour and posing for pictures. Fans who had been waiting for hours were visibly excited, chanting, "Church refuels, we will always support you!" Many were moved to tears by his presence.
The event featured a striking backdrop of the famous Italian landmark, the Leaning Tower of Pisa, which added a unique touch to the celebration. With Chen's charisma and the passionate cheers of the crowd, the atmosphere reached its peak. Guests and fans together celebrated the launch of the "Freestyle @ Lotto" theme, showcasing the brand’s signature style and confidence in the Wuhan market.
Lotto introduced its "sexy and tasteful" Leggenda series during the event, emphasizing its Italian flair and design philosophy. Ms. Guo Junwen, Lotto China Marketing Manager, stated, "We hope Wuhan consumers can feel the true essence of Italian fashion through this event and see a brand that combines both taste and sexiness."
The opening ceremony was more than just an event—it was a celebration of culture, fashion, and fan love. From interactive games to live performances by a rock band and models, it was a memorable day for everyone involved.
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