Lotto, an iconic Italian sports fashion brand, recently celebrated the grand opening of its new store in Wuhan at two prestigious locations: Wuhan Plaza and Jianghan Road Commercial Street No. 91 and No. 32. The event was attended by renowned entertainer Chen Chusheng, who made a stylish appearance, further highlighting the brand’s modern and trendy image.
Chen Chusheng arrived at the VIP lounge on the 7th floor of Wuhan Plaza at 10:10 AM, where he greeted the media with ease and charm. Dressed in the latest Lotto 09 collection, he expressed his deep connection with the brand, sharing that his first pair of leather shoes, purchased in 1994, were from Lotto—something he still remembers as very comfortable and stylish.
During the interview, Chen shared his excitement about being part of this special event and his passion for the brand. He also took time to take photos with top executives from Lotto, Hubei Jiezhixing Garments Co., Ltd., and Wuhan Plaza. Later, he visited the brand's shop on the 6th floor to take a tour and interact with fans.
Fans in Wuhan had been waiting eagerly for the event, and when Chen arrived, they erupted with cheers and emotional support. Many were seen wiping tears of joy as they witnessed their idol in person. On stage, a replica of the famous Italian Leaning Tower of Pisa was set up, adding a unique touch to the celebration. Alongside Chen’s charismatic presence, the enthusiastic crowd brought the event to a high point.
The theme of the event, “Type Casual Move @ Lotto,†showcased the brand’s latest collection, including the “sexy and tasteful†Leggenda series. Ms. Guo Junwen, Marketing Manager for Lotto China, emphasized the brand’s confidence in the Wuhan market and its goal to deliver both style and sophistication to local consumers.
The opening ceremony featured interactive games with fans, live performances by a rock band, and model showcases, making it a memorable day for everyone involved. It wasn’t just an opening—it was a celebration of fashion, culture, and the bond between the brand and its loyal supporters.
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