"Wuhan’s largest women’s fashion brand, 'Code House,' has seen remarkable success during the autumn and winter season, securing orders from high-profile dealers nationwide totaling an impressive 300. This achievement is especially noteworthy given the ongoing challenges of the global financial crisis. According to data from the Wuhan Garment Chamber of Commerce, local garment manufacturers achieved sales revenue of 12 billion yuan in the first half of the year, marking a 10% growth compared to the same period last year. Notably, the performance of major brands surged by 20%.
However, one of Wuhan's most iconic women’s brands, 'Classic House,' has taken steps to distance itself from the "Han-style" label. Yan Haitao, director of sales at Classic House, emphasized the brand's Hong Kong registration, stating, “We are a Hong Kong brand, not a Wuhan brand.†This move reflects a broader trend among prominent local brands such as 'Cat' and 'Giovanni' to rebrand themselves under international labels. Cat now claims Hong Kong heritage, while Giovanni proudly identifies as an Italian brand. The "Han faction" label has become somewhat of a burden for many brands.
Even the Wuhan Garment Chamber of Commerce has distanced itself from the term "Han faction," removing it from official communications. Secretary-General Li Qunbao explained, “Han faction was historically a geographical label tied to the planned economy era, contrasting with Hangpai and Shanghai School. With economic progress and intense competition, Wuhan's garment industry has lost its distinct identity. Many brands resort to copying or imitating others, leading to severe homogenization. Out of over 1,600 enterprises, only about twenty or thirty have established strong brands. Investment in product development remains low, averaging less than 0.2% of sales revenue.â€
Li Qunbao highlighted the importance of innovation. For instance, brands like Famous House allocate 5% of their sales revenue to research and development, maintaining R&D centers in Hong Kong and South Korea. Despite these efforts, Wuhan’s garment industry ranks sixth nationally in scale, with women’s fashion leading the way. Although many brands shy away from identifying as "Han faction," they remain proud of their Wuhan roots.
Li Qunbao pointed out that Wuhan women’s fashion still lags in the spring and summer sectors, though some companies are expanding into all-season collections. Personalization and market segmentation are becoming key trends, challenging traditional strengths like craftsmanship and affordability. Li emphasized the need for sustained effort and investment in talent, focus, and vision. “Wuhan’s apparel industry is growing,†he said earnestly, urging stakeholders to embrace long-term growth over short-term gains.
In conclusion, while Wuhan’s garment sector faces challenges, it also holds significant potential. By fostering innovation, enhancing design capabilities, and investing in human capital, the city can reclaim its place as a leader in Chinese fashion."
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