In recent years, China's tourism market has experienced an explosive rise. Both the frequency of travel and the level of consumption have significantly improved, and the pursuit of easy travel has gradually become a trend of the public.
Cross-border cooperation to enhance brand image
National Day is near, the national brand Bosideng and China's leading online travel services company Ctrip reached a strategic cooperation, aiming to contribute to the ease of travel.
As a benchmark for the down apparel industry, Bosideng has always been committed to delivering the core values ​​of “warm, tasteful and caring†to consumers. This Bosideng chose to cooperate with Ctrip, which is based on the "quality, service" brand concept, because of the commonality of each other in the brand concept and consumer groups, as well as the good reputation of both parties in the consumer. Through this hand-in-hand, we deepen Bosideng's brand image of “warm, tasteful, and caring†in the hearts of consumers. At the same time, it attracts more young consumers and reflects the brand's youthfulness.
Multi-functional down jacket, interpreting different feathers
In the meantime, Bosideng launched a multi-functional technology down jacket, using Japanese anti-allergen technology to effectively prevent the growth of down bacteria, get rid of allergic diseases caused by dust mites, inhibit the bad odor caused by sweating, and avoid the odor of cockroaches; Four professional lock velvet techniques, such as velvet, anti-velvet needle, high-density lock velvet and fabric anti-velvet, are effective against different velvet troubles, making travel easier.
The strategic cooperation with Ctrip not only improved the exposure of Bosideng's functional down jacket, but also subtly changed the stereotype of Bosideng, and successfully explained the different concepts of the feathers. At the same time, paying attention to the WeChat public number to give away the gift package as a gimmick, effectively draining consumers, and cross-border cooperation to detonate the down industry.
Of course, if a brand wants to stand out from its competitors, it must get rid of product homogeneity. Bosideng truly does this, in addition to the brand awareness and reputation that has been accumulated all the time, its down quality and innovation, as well as its unique brand image is the key. It gives more possibilities to the domestic down jacket brand, which may be Bosideng's unique charm.
Enter the Bosideng Brand Center
Polyester Woman Swimming Short,Boys Swim Shorts,Girls Swim Shorts,Beautiful Lady Swimming Trunks
shaoxing junjia textile co.,ltd , https://www.junswim.com