At the summit forum, the participants discussed the consumption trends of the washing machine industry.
Rational view of data
In the first half of this year, the growth of the washing machine industry was obvious. In the view of the participants, the macro environment is improving, consumption upgrades, and product upgrades have all contributed to the high growth of the industry.
The opening of the second child era and the improvement of the living environment have made it unnecessary for some households to have a washing machine demand of one. Enterprises seize the needs of consumers, constantly upgrade the product structure, and launch high-end, personalized products to drive market growth. "But it can't be too optimistic." Lu Shenghua, editor-in-chief of China National Grid, reminded that the popularity of washing machines is already high. More consumer demand is now due to the upgrading of products. In the future, the market growth will come from the expansion of new categories such as dryers and washing and drying machines. There will be no big growth in the category of simple washing machines. In the context of a small market increase, companies should seek differentiated growth in product product segmentation, and differentiate their products to meet consumer demand, thus gaining room for development.
Wei Jun, general manager of Baidian Business Unit of Beijing Zhongyikang Times Market Research Co., Ltd. pointed out that in recent years, the washing machine market has experienced ups and downs, or will usher in the peak of replacement cycle, enterprises should take good care of. At the same time, the market has entered a stage of differentiated development, but only products that are based on user needs can be finally recognized by the market and support the industry to continue to improve.
How to choose a clothes dryer
Currently, dryer sales have grown rapidly, but as a new product, dryers are still relatively new to most Chinese families. Is it necessary to buy a dryer? How to choose between a separate dryer and a washing and drying machine? These problems are plaguing many consumers.
The body of the washing and drying machine is compact and does not occupy a place, and is more efficient and cost-effective. A separate dryer has a better drying effect, but it is expensive and takes up space. The advantage of the dryer is just the disadvantage of the washing and drying machine. The advantage of the washing and drying machine is also the disadvantage of the dryer. There is a view that the washing and drying machine is a transitional product, and the development of the dryer is a trend. “The dryer is a professional solution, and the washing and drying machine is a lightweight solution.†In Wei Jun's view, there are market demand for both types of products, and this trend will occur in any field of development. For example, photography, after the emergence of smart phones, the card machine has gradually lost the market, but the high-end users and camera enthusiasts who have the ultimate requirements will choose SLR cameras, these two types of products will grow in the future. “Before changing consumer behavior, we must first change consumer perception.†Lu Shenghua is very optimistic about the future market space of dryers. He believes that the value that the product itself brings to users is the most convincing. The size of the dryer is really large, but after the consumer experience, the place that was previously inconvenient may be replaced by a better experience. There are as many washing machines and dryer products on display in European stores, and it is not a supplementary role. At this stage, what needs to be done is to guide the customer.
Liu Xingqiang, general manager of Whirlpool (China) Co., Ltd. washing machine sales company, said that at the beginning of any product entry, the process of cultivation and promotion needs to be cultivated and promoted. The outbreak of the dryer is only a matter of time.
Is the washing machine good enough to dispose of the laundry?
Consumers' demand for care is constantly escalating. Some designers have suggested that the performance of washing machines in the future is good enough. Is it not necessary to send clothes to the laundry?
To solve the problem of machine washing a variety of fabrics, it is inseparable from the intelligent development of WIFI, automatic delivery and so on. In this field, companies including Haier and Whirlpool are actively developing related technologies. Haixing washing machine user planning director Cheng Xingzhong introduced that Haier solved the problem of machine-washed embroidery fabric through research. The craftsmanship of Su embroidery is very complicated. Haier's washing machine can remove stains while ensuring that the fiber structure is not damaged.
You can clean more fabrics without going to the laundry, or even more professionally care for clothes. You need to use intelligent laundry technology to identify the fabric and identify the degree of dirt, and choose the laundry method. “Intelligent washing involves the intelligentization of washing itself and the continuous innovation of washing technology.†Liu Xingqiang said that Whirlpool's innovative laundry technology, ultrasonic technology, can be used to shake off the stains of clothes with ultrasonic waves.
Changes in fabrics are interrelated with changes in washing machine technology. Lu Shenghua hopes that enterprises will bring more convenient and professional care experience to consumers through innovative technology by paying attention to changes in clothing.
Womens Swim Shorts,Womens Board Shorts,Board Shorts For Men,Surf Shorts
SHAOXING RUIZI IMPORT&EXPORT CO.,LTD , https://www.ruizigarment.com