The fashion circle has recently ignited a wave of “cross-border alliancesâ€. The cooperation between big brands has become more and more frequent, bringing consumers more fashionable and trendy “tidal goodsâ€. Whether it's the LV x Supreme collection at the Paris Fashion Week in early 2017, or the PUMA brand that is deeply loved by Rihanna, it has undoubtedly led the new global fashion trend, sparking countless consumers and earning in the industry. Full of eyeballs.
JD (x) plan, a letter of invitation to the future of fashion <br> addition to the international luxury brand and fashion sports brand, Jingdong also started playing a big hand in the cross-border, and in early 2017 launched a heavy JD (x )plan. The JD (x) program is a fashion project jointly launched by JD.com and a number of international first-line fashion brands. It is divided into two major product lines: JD LAB (x) and JD STUDIO (x). Among them, JD LAB (x) is mainly responsible for co-branding international designers and Designer brand; while JD STUDIO (x) is more focused on high-end co-branding, the cooperation is the international 1-2 line of the brand (Collection brand). In the overall cooperation plan, Jingdong will give the cooperative brand a high degree of creative freedom, and take into account the ultimate experience and consumer appeal of Jingdong fashion customers, and guarantee the unique experience of each fashion item while ensuring the customer experience and product quality.
It is reported that the first cooperation project of JD (x) is a cross-border alliance with the famous French fashion brand JAY AHR. JAY AHR was founded in 2005 by French designer and artist Jonathan Riss. It was founded in a long building on rue de Rivioli in the heart of Paris, across the Tuileries garden. The JAY AHR brand style is bold and avant-garde, with innovative fabrics and embroidery art as its highlight. Jonathan Riss transforms embroidery into a showcase of art through a unique understanding of fashion and exquisite craftsmanship, and is worn on everyday wear and special occasions. A perfect balance between the two functions. 
French new designer brand JAY AHR The design work created by JD and JAY AHR is JD LAB(x) JAY AHR ZODIAC BOMBER limited edition 12 Zodiac embroidery baseball jacket, Jonathan Riss through his imagination Breaking through the limitations of traditional women's design, combining the embroidery with the popular Bomber, the most JAY AHR interpretation of the Chinese zodiac. 
JD LAB(x) JAY AHR ZODIAC BOMBER Limited Edition 12 Zodiac Embroidered Baseball Jacket This high-end design piece full of Chinese elements has attracted much attention in the Chinese fashion circle and has been loved and respected by many consumers, including Zhang Zetian. Yinger, Zhang Liang and other famous people are all JD LAB (x) JAY AHR series interpretation of a unique style. 
Zhang Zetian's perfect interpretation of JD LAB(x) JAY AHR series In addition, JD LAB(x) JAY AHR has opened all the intermediate links on the basis of retaining the high-quality tailoring and design of the brand. The shortest distance from the brand to the consumer, so the price is even more surprising. As a famous designer brand, JAY AHR has always been known as a luxury women's clothing. The price of tens of thousands of RMB has made many consumers discouraged, but this time Jingdong's cooperation with JAY AHR has made the brand a kind of people like 1999RMB. The price appears in front of Chinese consumers, providing the public with the opportunity to get close contact with internationally famous street brands.
Regarding this cross-border cooperation with JD.com, designer Jonathan Riss also expressed great affirmation. He said in an interview: "Jingdong is a shopping website, e-commerce platform, and it is also a trend. It is very exciting to be so big. A platform cooperation. For this cooperation, I created 12 patterns based on the image of 12 Chinese Zodiac, and reinterpreted the design with embroidery. Chinese culture is an important source of inspiration for me and this creation, I I found a lot of stories about these patterns, and I saw a lot of amazing Chinese aesthetics. I learned a lot from it. I hope that I will have more opportunities to cooperate with JD.com so that I can continue to introduce embroidery works for JD." 
JD LAB(x) co-designer: Jonathan Riss e-commerce new trend, leveraging the high-density cross-border cooperation of major brands <br> In addition to the successful alliance with JAY AHR, JD (x) plans have many considerable cooperation projects. Coming soon, more fashion big names will be added to the plan. Among them are Chiara Ferragni, the eponymous brand of the “first coss of the universeâ€, and Haculla, the trend brand of Quan Zhilong. In addition, international first-line brands such as Alexander McQueen and Moschino are also likely to launch with JD in the future. ) Joint design works planned to cooperate. Undoubtedly, the combination of the world-renowned cutting-edge designer brand and the top international brands to launch the joint design series is unique in China's e-commerce industry. It can be said that China's e-commerce platform has been the strongest voice in the fashion industry. 
Chiara Ferragni, the first blogger of the universe, and Jingdong, the eponymous brand, have become more and more involved in the fashion industry in recent years. They have not only participated in many important fashion weeks at home and abroad, but also launched JD LAB(x) JAY. AHR cross-border cooperation, its fashion development determination is evident. As China's largest B2C e-commerce platform, JD.com has 220 million users, many of whom have strong spending power and high-end consumer groups who are very interested in wearing and matching. These users are also the consumer groups that high-end fashion brands value. Therefore, to achieve a connection between consumers and fashion big brands, so that fashion is more at your fingertips is the greatest value of JD.com as a quality e-commerce platform. It is also the true intention of JD's JD (x) program.
The development direction of future fashion consumption must be personalized and quality. Therefore, Jingdong will continue to invite internationally renowned brands to jointly launch the most fashionable fashion “tidal†products to meet the fashion needs of consumers and help major fashion brands. To expand bigger business goals.
About Jingdong <br> Jingdong (JD.com) is China's leading self-operated e-commerce company and the largest Internet company in China. Jingdong is committed to providing consumers with the best online shopping experience. Through a rich and user-friendly website () and mobile client, WeChat and mobile QQ portal, JD provides consumers with a superior user experience. JD has the largest logistics infrastructure and network in the nation's e-commerce industry. As of December 31, 2016, JD.com has seven major logistics centers nationwide, operating 256 large warehouses, with 6,906 distribution stations and self-raising points, covering 2,655 districts and counties across the country. JD is a member of the NASDAQ 100 Index and a Fortune Global 500 company.
Editor in charge: Liu Bing
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