The fire in July, the summer heat, and the weather as hot as the weather is not only the rising high temperature, but also the 17th CBME China Baby and Child Exhibition and Children's Wear Exhibition, which is going on in full swing – July 19-21, 2017 CBME China was held in the National Convention and Exhibition Center (Shanghai).
In 2017, CBME China's exhibition area increased to 239,732 square meters, and exhibitors reached 2,662. Many well-known brands from around the world brought together the latest products and concepts. Among them, Zhuoer's fresh and playful and stunning appearance, on the afternoon of 19th, the world clothing and footwear network reporters Mr. Xiao Jinfa, the general manager of Zhongshan Zhuoyi Garment Co., Ltd., made an exclusive interview and walked into Zhuo Er together to understand the seventeen years of persistence and ingenuity...
Xiao Jinfa, General Manager of Zhongshan Zhunyi Garment Co., Ltd., was interviewed
World clothing shoes and hats network reporter: Please briefly introduce the development of the company
Xiao Jinfa: Zhongshan Zhuoyi Garments Co., Ltd. has a history of 17 years. Now it has a fabric factory, a garment factory and an independent baby underwear brand. It combines R&D, design, production, sales and brand operation into one. A thriving business. In 2001, production of baby underwear fabrics began.
In 2005, we became the core fabric supplier for British and Disney.
In 2012, Zhuo Er's first batch of products went on the market, and first-class fabrics were immediately recognized by dealers and consumers.
In 2014, Zhuoer developed rapidly and established partnerships with many powerful distributors.
In 2015, Zhuoer achieved rapid development with clear positioning, professional team and outstanding core competitiveness - good fabrics.
In 2016, Zhuoer carried out a brand strategy upgrade and comprehensive marketing promotion.
In 2017, Zhuoyi Industrial Park was officially opened, and Zhuoer took another step.
Reporter of the World Apparel and Footwear Network: In terms of innovation and development, what efforts have the enterprises made and what achievements have they achieved?
Xiao Jinfa: First of all, in production, we will not hesitate to spend huge sums of money to introduce advanced foreign production equipment and gradually realize intelligent production;
Secondly, in terms of quality, the product testing room was set up on its own, and some non-state mandatory testing standards were also strictly controlled;
In addition, in the design, firm product style positioning, create a design team with international vision, and make their own unique style;
Finally, in marketing, online gradually improve new media marketing tools, offline product knowledge, display and other peer-to-peer training and after-sales service.
These innovations have had a great impact on us, and the final response has taken our product quality to a new level.
World clothing shoes and hats network reporter: It is understood that many infant and apparel companies use artificial production products, and the cost is relatively low. In this case, why did Zhuo Er resolutely introduce the production line?
Xiao Jinfa: We did spend a lot of money to introduce the production line. These equipments include computer cutting machines, intelligent hanging production, and finished product dehumidification rooms. Through the production line production, the production efficiency is effectively improved, and the consistency of product quality is ensured, the quality error is reduced, and the daily operation management is also convenient. In addition, the workshop gradually developed towards dust-free and intelligent. Even the self-preparation of the testing room to control the quality, these work is indeed a minority in the national counterparts. The reason we do this is to better improve the quality of our products.
World clothing shoes and hats network reporter: Today, the appearance of baby clothing in the market is relatively uniform, then how do you design your own style?
Xiao Jinfa : First of all, we hired a team leader with overseas design work experience to create a design team with an international design vision. This is our talent advantage.
Secondly, we insist on product style positioning: simple, stylish.
All design concepts must be developed around this positioning. Therefore, the pattern and color of our products must be strictly studied. For example, in the selection of colors and patterns, the design team will be finalized after more than 10 adjustments and reviews. Every step of the design process is never sloppy, to ensure that our design continues to lead the industry.
World Apparel and Footwear Network Reporter: The quality and safety of children's wear products has always been a matter of great concern to consumers. How do companies do quality control?
Xiao Jinfa : First of all, in the selection of raw materials: cotton, the raw material of the fabric, is blended with Xinjiang cotton and Australian cotton. These two types of cotton are superior to the general cotton in terms of water absorption, feel, color and elasticity.
Secondly, in the production of products: the introduction of foreign advanced production equipment, such as computer cutting, intelligent hanging production, finished product dehumidification room, etc.; the production line consisting of these equipment not only improves production efficiency, but more importantly, improves product quality consistency. , to minimize the quality error.
Finally, in the quality control: for quality control, is the top priority of our work, for which we set up our own testing room. For some non-state mandatory testing standards, such as hydrophilicity, shrinkage and fluorescers, we test them.
Since there are only a few self-established testing rooms in the industry, we have been inspected by the provincial quality inspection experts and the provincial baby associations, so that we can play a role model for the peers.
The quality control can not be relaxed for a moment, and we Zhuoer insisted for 17 years.
Sticking to the initial heart, not forgetting the initial heart and advancing with the times, after 17 years of experience, Zhuoyi apparel has grown into a mature and quality enterprise, looking forward to the new debut of CBME Zhuoer next year!
More Zhuoer wonderful reports, please pay attention to the world clothing shoes and hats network.
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SHAOXING KAIMING TEXTILES CO.,LTD , https://www.kaimingtextiles.com