First, the clothing industry reshuffle in the end what meaning?
With the technological innovation of the apparel industry, it will break the old traditional pattern and redistribute the market share. When new technologies have enough power, new industries can be created and the traditional industries corresponding to them will gradually disappear. The original market hegemony may be affected or even withdraw from the market, the new industry leader came into being.
Over the past ten years, apparel people have been experiencing a lot of hardships. Traditionally, retail outlets were traditionally eclipsed by the e-commerce industry. Compared to other industries, the traditional apparel retailing industry was hit by the Internet.
As a result, many physical stores have started to follow the e-commerce route and follow the pace of e-commerce. However, due to the lack of related technologies, a store often needs two sets of staff, a management entity and a pipe shop, putting double manpower and material resources. As a result, Overwhelmed, development prospects worrying.
If the shop is also worth the money, but online business is really good to do? We all know that Ma is very annoyed recently, selling fake, brush orders, lawsuits and other news makes him very sad, more importantly, now 90% of Alibaba's electricity supplier is not profitable. When 90% of people in an ecosystem are not profitable, that's when everyone is going to flee. Such an ecosystem will not be the future of apparel retailing.
Second, do not want to die, let the ideological revolution life that future is like? The future, the traditional clothing retail stores will get rid of 50%, who will disappear 50%, who will be the remaining bright 50%, depending on who can help themselves.
Third, how to save yourself, we must first change your concept
Enterprises that can survive and grow bigger in the future must have the Iron Man: Hardware, Software, Internet, and Content. And these four should be mastered, indispensable.
The future of apparel retail, the effective combination of online and offline, to build interoperability OTO OTO sharing platform - to store as the entrance to the depth of service as the access point to undertake the supremacy of the supremacy of the humanities philosophy, to consumers more Cognitive and experience, thereby increasing consumer online consumer frequency.
Future retail stores, the assessment of a clerk's KPI is no longer sales, but you and the consumer has established a strong relationship, whether consumers trust you, whether in your guidance and services online more Order behavior, this is the key. The future of commerce, must be based on the consumer as a starting point, aggressively gather a new business model of consumers. That is, the mode of point-to-point, person-to-person, centralization, and mediation is a flat, multidimensional and even two-dimensional model. This is also the retail model that future apparel is imperative.
Fourth, those companies have changed the life of many people
In 2015, a big wave of new-type Internet companies hit us, with lots of houses, watertight houses, and a few drops of taxi. Their common point is to intervene. They all subvert the asymmetric and multi-level information in each industry. Problem, take the direct mode of P2P, they are the other's life is leather, but also the apparel industry, to the level and channel flattening will help many garment enterprises to participate in the revolution, stand up as their own masters, master the fate of self.
In fact, this time for the garment retail industry, it is winter is also an opportunity, because in the Ma Alba business more than 10 years, is China's Internet business infrastructure reconstruction more than 10 years, everything is zero, pay Ye Hao Or online store, the system is good. Today, these have all been completed. Therefore, we have seen many young students who have a little knowledge of Internet technologies and are able to start a business directly with a team of 35 people, and can spend as long as a few years before they can do it for more than 10 years This is the chance that the present revolution will give everyone a revolution, and who can grasp it.
Five, homeopathy, occupy the leading position in the apparel industry
As the saying goes: when times make a hero! In such a social situation of survival of the fittest, if you follow the trend of the times, you will have the opportunity to occupy the leading position in the apparel industry! Take Chu Pavilion TRUGIRL 2016 winter sales model as an example: the interpretation of the new O2O online and offline marketing model, a full range of integrated marketing; full use of the Internet 3 distribution, tap the potential for consumption, to achieve the driving force of the fan economy; winter bloom New 5.8% off sales , 4.8 discount, the factory direct delivery as low as 2.2 fold, through the VIP marketing, shop sales activation, a lot of concessions, surprises constantly.
This is not a natural choice, but keep pace with the times; this is not a mutation, but the momentum! The future, let us wait and see!
Six, after the revolution what kind of shop
The specific future of the clothing store in the end what kind of how to implement the transformation in order to seize the opportunity in this hundreds of millions of points to the cake in the market.
In short, in the future clothing store, all the US clothing brands have two-dimensional code. For example: Chu Court TRUGIRL, sweeping code can be found in the various details of the United States and clothing, the store has a variety of experience and display, can be purchased directly, but also home to buy online, online and offline all the US clothing information, consumption The information is shared synchronously through a set of IT technologies and everything will be mobile Internet.
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