Jewelry is too expensive to buy? No! It is the star of the same paragraph can also get it!

With the consumer groups entering the jewelry consumption field after the 1990s and 00s, jewelry consumption has changed from traditional marriage and celebration consumption to daily consumption. Recently, Zhenbaohui Jewelry vertical e-commerce sales platform was listed, and cooperated with many domestic jewelry brands to provide consumers with high cost-effective jewelry, in addition to sale, and also provide rental services. Consumers can enjoy pearls, diamonds, colorful treasures and other quality jewelry as long as they pay a small rent. Experts predict that in the future, there will be idle jewelry rentals, jewelry crowdfunding, etc., to provide consumers with more jewelry consumption.

珠宝首饰

Recently, Yuan Hong and Zhang Yuyi were married, and all the jewelry they wore were in the hot search list, and many online platforms also launched the star "the same paragraph." It is understood that the high-priced star jewelry has long been the focus of the public, and its price is so expensive that ordinary people can hardly match. However, the emergence of rental jewelry brands has solved the problem of expensive jewelry consumption. As you can see on the Zhenbao platform, the price of jewellery ranges from a few thousand yuan to several tens of thousands of yuan. The platform grasps the quality and distinguishes the authenticity. There are quite a few “star-like models”. This kind of rental business meets the needs of white-collar workers. Expensive jewelry can't afford the demand. General jewellery and jewellery are rented on a daily or monthly basis. Consumers can enjoy all kinds of jewellery wear only by paying tens of yuan per month.

In the interview, it was found that most female customers who love jewelry are limited by the occasion, and there are not many opportunities to wear jewelry. White-collar Xiaofan said that if jewelry is not in use for a while, it will be re-purchased and it will be wasted.

珠宝首饰

Bai Xue, founder of Zhenbaohui, said that the starting point for renting was originally for environmental protection. It is understood that although there is no inventory pressure on jewelry, all raw materials can be re-polished, designed and reused. However, in order to meet the needs of consumers, non-stop mining and production of new jewellery will still damage the environment. The rental method can reduce repeated purchases by consumers. For some people who are worried that the jewellery is second-hand, Bai Xue said that each time the rental jewellery returned by the user is recovered, it will be immediately checked for damage and the deposit will be refunded without damage. The piece of jewelry is then polished and sterilized. She said that jewelry is not like clothes. Every time it is polished, it will be worn out. After polishing, it is new, and it can't see the old.

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