Leading words: Chanel, Dior, Gucci, Louis Vuitton, these brands have a pivotal position in the fashion field, in fact they also have an important position in the collection of watches and watches, all of which began in the early 1920s, It was the years after World War I.
The shape and design of the watch has been changing, but the fundamental role is to show time. In the early 1920s, the Swiss watch industry was known for its precise time and leading the global market. The watch boom began in the middle of the two world wars. At this time, the watch began to notice the female consumer market. Some brands adjusted the shape of the watch. The ladies watch became a fashion accessory, such as advertising with elegance. Longines.
1920 Longines Advertising
The popularity of women's watches has sparked interest among jewellery manufacturers, with veteran jewelers from France, Italy and the UK contacting Swiss watchmakers to order watches that have their own brand name. These include the famous Cartier, Tiffany and Bulgari.
1920s Tiffany watch
Other fashion and luxury brands have gradually joined the watch industry. In 1928, Hermes launched the first fashion watches, commissioned by Movado. After a while, Hermès switched to working with the more famous watchmakers Vacheron Constantin and Jaeger Le Coultre. In the 1930s, the British brand Dunhill also launched several watches with their own brands, produced by the old Swiss factory Tavannes. It is worth noting that the watches launched by Hermès and Dunhill are produced according to the requirements of special customers. The watch has not been listed as an important product for a period of time, but an unimportant accessory exists.
Tavanne's silver watch for Hermès
The pattern of cooperation between the jewellery brand and the Swiss watchmaking industry continued until the 1960s, when Christian Dior first took action in this area, opened a fashion jewelry store and carried out a series of actions to promote it. In 1973, accessories accounted for 27% and 50% of the company's turnover. By 1977, these two figures were 41% and 45%, respectively, and accessories have become the main profit growth point for the brand. In 1968, Dior launched its first watch collection. Produced by the US branch of Bulova Switzerland, although the manufacturer is still Switzerland, the products follow the brand style. This production continued until the end of the 1980s and was later recovered by the LVMH Group.
Dior watch produced by Bulova in 1968
Nowadays, watches still have their own market, and fashion brands have not stopped their own watches. Cooperation with Swiss watchmakers is still the choice of many fashion brands, such as Chanel and Audemars Piguet. Or buy a watch factory to manufacture a movement of its own brand, such as the H1837 movement introduced by Hermès. Either way, the development and innovation of fashion watches has given us more choices in purchasing watches, which is what consumers want to see.
Some models of the cooperation between Audemars Piguet and Chanel
Hermes H1837 movement
Men Belt Wallet,Men's Black Wallet,Pendant Wallet,Fashion Crossbody Wallet
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