Throughout the current macro and micro economic situation, the commodity era has come, while the brand is facing the fierce market competition, an array of goods, the market oversupply. In order to adapt to the development of the market, many brands are more in the pursuit of product quantity and control costs, while ignoring the quality of the product, thus undermining the brand image, creating a crisis of confidence with consumers, eventually leading to brand failure. Danbiu brand always adhere to the product quality in the first place, the implementation of "zero defect" product management, carry forward the spirit of craftsmanship, high-quality products to win the market, leading the fast fashion industry trend of development, until embarked on the international stage.
Danby slave implementation of "zero defect" product management, strictly control every aspect of the product
Danubianu brand product quality as the lifeblood of brand development, customer satisfaction protection, adhere to the high-quality products and services to conquer the market and win customers. In order to establish a sense of product quality throughout the brand and demonstrate its brand development, on the afternoon of May 19, 2016, the responsible person of the Danubian brand concentratedly destroyed the defective products in the product center, starting from the details and resolutely Resist flawed products into the market, to the customer presents the most perfect product.
Before the destruction began, the main person in charge came out with the main meaning of the event: Although our "flawed" product was only a matter of detail, it could still be transformed into a perfect product of high quality, although destruction meant that we would Bear the cost of costs, although our customers still choose to trust our products, but we still have to meet the high standards and stringent requirements to improve product quality, speak with the product, and resolutely resist all flawed products from the Danubian brand outflow, carry forward the craftsmen Spirit, with high-quality products to win the market.
After listening to the responsible person's speech, even in the face of economic losses, the chief responsible person of the product still took the scissors heavily and trimmed the defective products in a knife-and-knife manner and said that they would certainly be strict To control the quality of products, so that all staff to establish product quality awareness, from the sense of imperfect products to condone, from the action, only the efficient production of quality products, to ensure that the hands of customers are the highest quality Danni slave brand fashion The product.
Danby slave brand sustainable development strategy: speaking with the product
The quality of the product is the life of the brand, only the brand of high quality and efficiency can always be invincible in any challenge - therefore, the brand must be of good quality. In the future brand development strategy, Danny slave will always put the product quality in the first place, and develop staff awareness of product quality: self-test awareness, mutual awareness, special inspection awareness, to ensure that products in the production and circulation will not There any quality problems; the establishment of strict quality control system, closely follow the process control, before entering the warehouse into the warehousing, strict inspection inflow management, to eliminate all defective products; products into the warehouse, the management of the product strict Check and check the management system, checks at all levels, once discovered that it is necessary to strictly control to ensure product quality, to provide customers the highest quality fashion products.
The determination of Danbiu brand to enhance product quality has been very clear. I believe Danubi will certainly be the leader in the fast fashion industry with the spirit of excellence in craftsmanship and high standards of product quality in the future brand development path. A model for fast fashion industry.
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