Mid-Autumn Festival is approaching, the major brands must have thought how to do activities how to attract customers? How to do underwear brand promotion is better? Come take a look at the girl how to trick it!
1, the theme of straightforward activities should be based on activities to maximize the interests of customers as a demand point
If the promotion itself is the price of shopping, there is no other gimmicks, then the activities must be the best interests of customers to create the point of extraction and as a propaganda theme. Such as the cashback, then the "maximum cash back xx yuan" as a promotional point, more attractive, but if the cash back turn into consumer interests point into "up to save xx yuan", then again Can impress consumers.
2, be careful with the "violence" theme
Straightforward is not violence, some companies like to use the words "bargain-hunting" "crazy" "1 fold" in the theme of promotional activities to cut prices as the main meaning of the word, but need to be aware that not the theme of these publications can impress consumers , Sales should consider both sales profit during the event, but also consider the usual sales and brand image after the event. Too often "violent" promotional themes may affect consumers' trust in the brand. Most consumers want to be able to benefit from the promotion of merchants and do not want to be labeled as "cheap, pick-and-wait". Therefore, Be sure to comprehensively analyze its own brand and product positioning, avoid blind "violent" packaging.
3, emotional theme easy to impress customers
The reason why emotional marketing is endorsed by consumers is that it can resonate with consumers and create lasting relationships while satisfying the consumers' specific needs and preferential purchase hopes of the products themselves , Resulting in the formation of consumer habits or brand loyalty. Emotional promotion theme, in fact, refers to the theme should have a certain culture, such as some companies in the promotional theme, like to use "Dream Plan."
4, with the theme of interaction, to convene tone more attractive to customers
Words such as "Find ...", "Carnival", "Together" and so on, with interactive and convening meanings, are often used in promotional topics to attract customers' interest in participation.
5, reverse thinking, to avoid "get together"
Promotion theme "crash" is not uncommon, once the event itself does not have too many bright spots, it is easy to be forgotten by customers, and even remembered the "owner", Mid-Autumn Festival, National Day, most of the promotional theme around the "National Day, Mid- Although we want to take a festive holiday, but also easily because of the characteristics of being submerged. Therefore, we may wish to reverse thinking, to develop a theme different from the mainstream activities.
6, not just "title party"
Promotional activities can not just hope that the "title to win", in particular, can not cobrand some unrealistic promotional theme, trying to attract some of the promotional title "flicker" customers into the store. The success of the activity is a systematic process control, covering all aspects, the title is only a "bait."
7, ready in advance new products
In the Golden Week before the arrival of businesses to prepare new products in advance, to ensure adequate supply. From the point of view of the potential, underwear brand can enhance the position in the minds of consumers. For limited marketing budget underwear shop, with a limited amount of advertising and the introduction of the appropriate amount of new products can achieve good influence.
8, mining novelty promotions
It is noteworthy that the promotion of underwear stores do not over-reliance on a simple price cuts. In order to reduce inventory pressure, increase cash flow and a substantial discount, will undermine the brand image of underwear stores, affecting follow-up sales. An alternative strategy is to think about adding value to your product and adding some services that will increase short-term sales without negatively impacting consumers.
Developing new uses Discovering and guiding new spending habits is a powerful way for underwear shops to tap into sales. Some ingenuity of consumption, such as buying underwear to buy liquid laundry and so on discount sales, often can produce surprising success, these are innovative examples of underwear store marketing.
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