Hong Kong "post-90s" network sells wigs for eight years to start a business

Author Li Qizhen

"I have been in business for 8 years. When I saw the guests laughing and wearing the wigs that I made for them, the smile that bloomed on their faces was the motivation for my business."

In Hong Kong, an international business city, there are many part-time students. It is rare to see entrepreneurship as a career in the middle school stage like Huang Xiuli.

On the streets of the city of Yau Ma Tei in Hong Kong, the reporter walked into the shop of Huang Xiuli, and she was carefully arranging the wigs in the store. In sharp contrast with the outside of the window, the warm warm color of the house decoration, the wigs of different shapes are neatly placed into three columns.

This store is the first physical store opened by Huang Xiuli since its establishment last year with its own profit. Huang Xiuli is a standard 90-year-old Hong Kong girl. When she laughs, she is very embarrassed. When she introduces the wigs in the shop, she does not hide her joy.

When she graduated from the City University of Hong Kong in 2013, she was determined to start a business when she was from S4 (equivalent to the first year of the mainland high school). She used the Internet to publicize and sell her unique products – wigs and hair clips. She graduated last year and now has monthly income. More than five digits.

When she was in S4, Huang Xiuli began to look for a wig that suits her in Hong Kong because she didn't like the new style. She later found a wig shop in the Mainland.

Although he is still only a middle school student, his keen business acumen makes Huang Xiuli see business opportunities. "That experience made me find that there are very few places where Hong Kong people buy wigs. It is rare to use real hair for wigs. I thought I could try to introduce such wigs and hair clips to Hong Kong."

At the end of the year, she used the 1,500 Hong Kong dollar red envelopes she received from her elders as the first barrel of entrepreneurship to introduce real hair wigs and hair pieces from the mainland. The road to entrepreneurship began in the middle school stage. With a post-90s active personality, she worked hard on the way to buy and sell from the very beginning, and used the website to do business shortly after the rise of online marketing.

“From the very beginning, I decided to introduce my products on the newly launched web blog and other platforms, write articles, take photos and do web pages, save the cost of publicity, and attract a lot of young people.” Huang Xiuli in the Mainland The processing factory manufactures hair clips of all-human hair, and opens a special page, blog and ready-made online platform for sales promotion on the Internet, insisting on mailing or face-to-face delivery with customers.

In this way, she embarked on the road of online business, and spread a hundred and one hundred, and soon became famous on campus and in the community. An occasional experience with the customer made the keen Huang Huang discover the market with the greatest demand for real hair products.

In 2011, a younger sister unfortunately got cancer and lost her original beauty after chemotherapy. She heard that Huang Xiuli went to ask if there was a suitable wig after she had made a fake. This experience not only made her realize that the biggest market for wigs was those who needed hair because of diseases such as cancer, but also made her "recognize that the original small business could have helped so many people in need."

“A lot of the guests are cancer patients. They will be very unhappy when they first contact me. They will even cry in my dressing room. But when they wear my wig, they will be very happy to see their smiling smile. Let yourself insist on doing it all the time.” Huang Xiuli fiddled with the wig in her hand and told the reporter slowly.

Huang Xiuli, who researched the market again, bought real hair from Europe and China, and then shipped it to South Korea for processing. She made a real hair wig for cancer patients and introduced it to Hong Kong.

“A lot of guests complained that Hong Kong’s wig market is more expensive, and it’s more than 10,000 Hong Kong dollars. I’m not only tailored to it, but the online sales model has saved a lot of costs. One of the most common wigs is less than HK$4,000.”

The reporter asked her about the difficulties she encountered during her business. Huang Xiuli said frankly that at the beginning, too much time was put into business, and learning was greatly affected. When she was 17 years old, she took the middle school final exam and her grades were not satisfactory. In the exam, Huang Xiuli chose to go to the Hong Kong Polytechnic University for an associate degree in marketing, and then successfully entered the City University of Hong Kong to study for e-commerce. The tuition fees are all earned by her own business.

In December 2013, Huangmei’s physical store was officially put into service in order to better serve its own e-business. When the reporter asked why she wanted to open a physical store, she said: "Now there are 60 guests in a month, and they have their own shop, which mainly helps people in need, including cancer patients and hair loss people, to make wigs. And hair piece, they can provide one-stop service in a relaxed and comfortable environment."

Huang Xiuli told reporters that the working hours are 9 to 10 hours a day, and the weekends are usually full. One hour before and after the interview, there are guests who have made reservations waiting for her.

For the future development, Huang Xiuli said that the film crew recently found that the demand for real hair products is increasing. She has been to South Africa to volunteer, she also revealed that she wants to open up the market to South Africa in the future.

Looking back on his eight-year entrepreneurial road, Huang Xiuli said: "When I started my business, I felt that I just played it. Later I found that I can help people in need. On the one hand, I feel happy at work, and more importantly, I can help. Others continue to stick to their own career. Young people cannot set limits on their own roads."