Capsule Fashion Show

At this year's Capsule Trade Fair (CTF), for emerging designers at the show, expanding brand awareness is the most important goal. The three-day fair was held in Basketball City, Manhattan. More than 250 designers came to the conference with their own collection of ready-to-wear, sportswear and accessories. The three-day trade fair was held in Basketball City, Manhattan. More than 250 designers came to the event with their own collection of ready-to-wear, sportswear and accessories to win the attention of retailers and consumers in the fashion industry. . Before the meeting, CTF Director Chris Corrado predicted that the show will attract a large number of buyers, especially boutique buyers. “This season's various fashion shows in New York have been plagued with issues, especially New York Fashion Week, but the weather this weekend is really good and will definitely help the CTF,” said Corrado.

Designer debut attracts attention

There was no retailer check-in at this year's CTF, but according to Corrado's observation, the attendance rate of the audience increased by 10% year-on-year. “Our core audience is those who really love CTF. At present, CTF has become a place for cutting-edge designers. Young designers also think that CTF is a very suitable display platform for them.” Corrado said . Taking into account the expansion of the North-Autumn series in North America, and even the distribution of global markets, many cutting-edge designer brands and established designer brands see the CTF as a priority. They found that buyers rarely place orders directly on the show floor, and the CTF is undoubtedly a more practical platform.

Like many brands, Franziska Fox is participating in the CTF for the first time. This brand specializes in ready-to-wear and knitwear. Designer Julia Fox believes that retailers’ feedback on the brand is very positive. He called them "prescient." Briana Andalore, the brand's creative director, believes that the buyer’s selection “is still safe, but they are open to opinions about the diversity of colors”. The buyers of Neiman Marcus Department Store and Nordstrom Department Store came to see this series. Faisal Hassan, marketing director, recommended them a white knitted rabbit fur hoodie for $995; there are rabbit hair fur headbands. White, black, cobalt blue, bright yellow and red five options, priced at 345 US dollars.

Shantall Lacayo, designer of the ready-to-wear and eveningwear collections, is from Nicaragua and she won the second place in the Latin American version of the “Football” designer reality show in 2010. “At first I was not sure why I wanted to come because my current focus was on finding sponsors, but many retailers were surrounded by my exhibition area and gave me a lot of confidence and support.” Lacayo said, “My goal is to To enter the U.S. market, I need to stay in close contact with New York.” She designed a dark-green one-piece dinner suit that drew the interest of buyers. The garment was made of a stretched tulle fabric. Excellent beaded embroidery, retail price $ 1,400. Toronto designer Felicia Burke also made her first appearance at CTF. She brought her personal brand Bazzul to specialise in minimalist evening dresses. "The CTF is very good and very pure." Burke said, "I definitely want to come for the second time. In addition, their exhibition in Paris should also be a good opportunity, usually held during Paris Fashion Week when the world's buyers It will all be there.” Bazzul’s most-watched style is a double-faced jersey maxi dress with a digging hole on the back and the wholesale price is $105.

Pioneer is the "mainstream"

“People who come here are looking for something special. This show is more pioneering and it doesn’t belong to the mass designers or followers. I feel they and I are people.” said Brooke Atwood, a designer from Savannah, Georgia. His clothing is quite contemporary. "People usually don't place orders on the spot, but they post a lot of orders via e-mail. The main purpose of everyone's trip is to exchange business cards." Atwood picked out two leathers that responded well. Shirts: One is a black and white style with a perforated design, priced at $350; the other is black lambskin and velvet stitching for $310.

Sara Hankin, a designer of ready-to-wear brand Tosia, shared with her emotions: “CTF is really interesting. I received many positive responses from buyers, editors and other designers.” Tosia The signature design includes a neoprene black dress for $495; a black zipper with a back zipper costs $695; and a midnight blue motorcycle jacket in wool and leather for $995.

Plaid and folk printing are the eye-catching features of the Montreal brand BodyBag by Jude. “Buyers love my magical forest prints, my mini mushrooms, owls and bears.” Desjardins said while displaying a cotton-blend print top and a skirt for $58 and $78, respectively. There is also a red check skirt made of polyester fiber rayon and spandex, the wholesale price of 87 US dollars; a short cape, 82 US dollars, are very tight style. BabyGhost is a fashionable clothing brand with a major market in China and New York. Co-founder Joshua Hupper said: “Compared to our participation in September last year, we have more people this time, especially on the opening and closing days. "BabyGhost's key styles include tweed-knit black-and-white miniskirts, which retail for $50, and basketball-inspired black dresses for $90.