President Ai Le Le Pin: Innovation Drives Brand Upgrading to Realize Brand Dream

Ai Shangluo believes that true success requires a lively element that is sufficient to support sustainable development in the future. Prior to today's accumulation, it is only a starting point. The core competitiveness of a leader must be to have a traction for the future. The editor had an exclusive interview with Wu Zhongyu, general manager of Aisha (Changsha) Garments Co., Ltd.

Editor: Hello Wu! First of all, I would like to express my gratitude to you for your dedication to this interview. Can you introduce the brand concept and values ​​of the music products in the next?
Wu Zong: First, the company is relying on its keen sense of fashion and fast product updates. The "Fast Fashion" brand Ai Le LGTaste has set off a dynamic storm in the women's wear industry. Ai Shang Le Pin fashion women's brand takes fashion as a soul, closely follows the fashion trend, takes consumers as the core, and establishes a unique brand image. Actively seek for the characteristics of modern women's active pursuit of personality development in dress, and demonstrate individuality in color matching and style design. Ai Shang-Le-Ching has become a mainstream in the women's fashion world. Aloft's emphasis on personality, taste, fashion and romantic elegance has determined the broad market prospects. Ai Shang Le Pin Fashion Women let women release beautiful, beautiful plots to make women generous. Ai Shang Shang Le Pin Fashion Brand always regards product quality, service quality and guarantee of cooperation credibility as the lifeblood of survival and development.

Second, the commercial value brought by a brand depends on what value its products provide to consumers. The brand's introducer is the consumer itself. The quality of branded women is better than the quantity. This is also a trend for women's fashion. In addition, Aiyi Lepin will also play an important role in the future of China's fashion and women's apparel industry. The differentiating orientation of Ai Shang Shang Le Pin brand women's clothing is manifested in different aspects.

Editor: Thank you, Mr. Wu, for his introduction. Ai Shang Le Pin came from shopping paradise in Hong Kong. What are the major aspects of this differentiated positioning?
Wu Zong: From the consumer's point of view, Ai Shang Le Pin Fashion Women has positioned the consumer groups as fashion young women with a focus on career and advocating freedom and romance. The psychological age is between 22 and 36 years old. The consumer groups are divided to bring more young professional women closer.
From the product's point of view, Ai Le has created China's own fashion women's brand, from the fabric, design, production and other aspects are in accordance with the Chinese women's oriental characteristics to fight. This is different from many Japanese and Korean versions of fashion women on the market. Ai Shang Lepin has been walking its own brand line and building China's own fashion women's brand.
From a price point of view, the brand's fashion women's clothing is usually expensive, and this reason is far behind for many young women who have just entered the work gate or are in college. However, the price of Ai Shang Le Brand branded women's clothing is very popular. This also allows more female friends to join the ranks of Ai Le, and savor the joy and beauty of fashion ladies.
From a clothing style point of view, Ai Ai Le Pin is a young and energetic woman, creating a big fashion, mixing and popping out of the current popular, sometimes sweet, sometimes sexy, full of feminine feminine and feminine side, this is Ai Shangle The beauty of the product. Enjoy the most popular fashion of the moment, making fashion simple and easy.

Editor: We are now familiar with the fast fashion brand, which is more prominent ZARA, H & M, Uniqlo, etc., compared, what do you think of the advantages of music on the development of music where?
Wu Zong: Compared with these foreign fast-fashion brands, we are brands from Hong Kong and understand more about the Chinese people's living habits and needs. Compared with local brands, we have a clear product positioning and style characteristics, updated operating experience, but also more in line with contemporary consumer psychology and habits.

Editor: Faced with increasingly fierce competition in the clothing industry, as a women's clothing whose market has been relatively saturated, can you introduce the company's management advantages, service advantages and features?
Wu Zong: First, the pursuit of fashion is rooted in his deep love for himself and his life. The brand's women's clothing integrates the concept of “fashion” into every product, so that every urban woman has the most exquisite aristocratic charm. Encourage unlimited creative fashion sense and express yourself. Ai Shang Le Brand Women's brand unremitting pursuit, sway the spirit of passion and creativity, will be derived from each person's unique style in the heart of each fashion, each season with different ideas to launch the theme of distinctive style, so that the new fashion to enjoy The latest trend of joy.