Pink Blue Wardrobe - When Fashion Musical

Unique artistic label in pink blue wardrobe
Shenzhen Blue Cloth Wardrobe Co., Ltd. was established in 2006, has launched a blue powder, blue wardrobe, BBLLUUEE three women's brands. After 7 years of development, the company has more than 300 specialty stores and shopping mall counters in more than 20 provinces and cities across the country. In recent years, international cooperation has made the pink blue wardrobe a new international perspective and has steadily entered the ranks of Chinese high-end brands. Pink blue wardrobe is the vice chairman unit of Shenzhen Garment Association, and has won the "Shenzhen key cultural enterprises", "Shenzhen top ten women's brand", "Shenzhen top ten fashion brands" award, Shenzhen is a well-known women's brand with great development strength .

However, the calm and sober moments of Li Feiyue, the founder of the pink blue wardrobe brand, influence the objective grasp of the pink blue wardrobe's brand development. He fully realized that Chinese fashion brands are facing a new era of development, and even a watershed for the shaping of Chinese fashion brand culture and art. Pink blue wardrobe as a well-known Chinese women's brand into the long-term growth, the future direction of the company has been in-depth exploration.

What are the advantages of a company during its period of rapid growth? What are the reasons for the slowdown in growth in addition to the economic environment? How to obtain the core competitiveness that supports the long-term development of enterprises and brands? With these doubts, starting in 2011, Li Feiyue led the pink and blue wardrobe management team to the country to understand the market demand. In two years they traveled to more than 110 cities in 34 provinces and autonomous regions; at the same time, the powder blue wardrobe The design and planning team also walked abroad under the leadership of Li Feiyue and went to Europe, the United States, South Korea, and Japan to learn advanced brand planning and operation concepts. These walks and learning have inspired the pink and blue wardrobe, and it is Li Feiyue who has A lot of feelings. “In the past two years I have traveled hundreds of cities at home and abroad. I dare not say that I have fully grasped the pulse of the Chinese clothing market; but I clearly understand the fashion needs of the Chinese consumer market.” Li Feiyue expressed European counterparts He was shocked by the envy of China's huge market. From this point of view, Chinese clothing brands have greater competitive advantages than international brands. As a Chinese clothing company, how to do well, do fine, and strengthen is a problem that needs to be solved.

Whether it is deep in China's hinterland or out of the country, the pink and blue wardrobe is full of confidence in the present and future of the Chinese fashion industry, and for the far-reaching and long-term development of the brand, it has generated more dollar and bolder ideas. The powder blue wardrobe knows well that brands need to develop in the long term, and distinctive brand personality and unique content labels are crucial. Li Feiyue had the idea of ​​embedding art into the brand and returning fashion to art. He hopes to arouse the customer's artistic aesthetic through fashion, and let the customer feel the cultural and artistic connotation behind the pink blue wardrobe series brand. “How to find a suitable way to integrate culture and art into fashion brands was initially troubled by me. Fortunately, I found a unique way of belonging to our own pink wardrobe and belonging to us.”