Founded in 1735, Garrard, the jeweler of Crown JewELLEr (crown jeweler), has been recognized by Queen Victoria for his extraordinary design and craftsmanship. In recent years, Garrard has invited designer Jade Jagger to be the creative director to create a young personality for the brand.
In addition to being recognized by the British royal family, Garrard's status has been more successful in attracting celebrity fans. Like Sarah JessiCA Parker, who is unanimous in the taste of clothing, in addition to wearing Garrard ornaments in public, when shooting the poster of Sex and the City, he also pointed out that he would wear Garrard's small crown. In addition, the classical beauty of the film "Zorro Legend", Catherine Zeta-Jones, Scarlett Johansson in "Girls with Pearl Earrings", has also worn Gerald jewelry many times in public...Beautiful Under the backdrop of Gerard, life shows noble temperament and elegance.
From one of the oldest and most famous diamonds, "Ke-I-Nor" to the world's largest gemstone diamond "Cullinan", from more than one transformation of the "Imperial Crown" to the design and production of major sports events trophy. Gerard is keen to add luster to various sports competitions and design trophies for many grand events including the Dubai World Cup, the Cricket World Cup, and the English Premier League.
Garrard pistol charm. Garrard, a century-old jewellery store in the UK, produces large pistol charms, limited to four worldwide. Victoria Beckham, who has always been avant-garde and the most fashionable, loves it. There are only four "The Guns" in the world, and she took the lead.
At her own wedding, Diana wore a sapphire ring worth about £28,500, custom-made by the famous royal jeweler Garrard, using an 18K white gold setting with a 12-carat, oval Ceylon set in the middle. The sapphire is surrounded by 14 high-quality South African diamonds.
Brand management:
In 1822, the brand launched the "Robert Gerard" series of jewelry, and for the first time selected the crown pattern with the letter "G" as its own logo.
In 1843, Queen Victoria gave Gerard the title of “crown jewelerâ€. Since then, Gerard Jewelry has a noble, luxurious and authoritative expression. Founded in 1735, Gerard has been a royal jewellery brand for the British royal family for three centuries, creating high-quality, high-quality jewellery from beginning to end. In addition, Gerrard is also authorized to maintain the jewelry collection of the British royal family. In the "London Tower" of the British Royal Jewelry Pavilion, there are countless treasures of the British Empire. Among them, except for a few exotic ones, most of them are related to Gerrard, they carry the immortal soul of every dynasty in Great Britain. It also witnessed the glorious history of Gerard.
In 1735, George WiCKes was appointed as a dedicated goldsmith by Prince Wales, making Wickes famous and then standing on his own. In 1802, after Robert Garrard entered the market, he named the brand Garrard. The most popular brand of the brand over the years is the Queen’s reputation as Crown JewELLEr (crown jeweler), and in 1191 was appointed to design the crown crown of Queen Mary and King George V in Delhi. Indian crown worn by Durbar Palace. Garrard has designed crowns and jewellery for the six generations of the British dynasty. In addition, the royal jewellery currently stored in the HM Tower of London is also repaired by Garrard.
Jade Jagger, daughter of the famous rock band member Mike Jagger, officially served as the creative director of Garrard in â—‹. Jade, who started his career as an artist in the late 1980s, studied painting in Florence and held several solo exhibitions. She is also better at creating a unique jewel with a breakthrough in traditional decorative aesthetics and is exclusively available at Paul Smith stores around the world. In September 2000, she became a senior jewellery designer at Garrard. After undergoing a series of training courses, she designed the Spike and Graffiti series to be impressive and successfully entered the young people market. At the same time, Jagger also develops markets for watches, silverware, furniture and accessories for the brand, making the products more diversified.
Its "crown pattern" and the letter G logo reflect the style and characteristics of the brand's continuation from 1822, they give Gerald jewelry a luxurious orthodox expression; and the signature red-colored packaging is to say that it is not allowed. The noble temperament, this very popular color of the 19th century, was interpreted by Gerard in a new era, and the spirit of "re-emergence of the classics" continued.
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