With the continuous development of social economy, people's ideological concepts are slowly changing. Self-employment has become the most common means of making money and making a living. Working and working have not satisfied people's consumption needs, so opening a store has become a self-employment. The inevitable product of this era. Driven by the times, home textiles (or home textile stores) have gradually appeared in various cities. And many home textile entrepreneurs are also very interested in her, I really want to join the home textiles , but what preparations do you have to join the home textile chain? The home textile brand Violet is here for you to elaborate.
1. How to choose the products of the home textile brand
First of all, you need to know the business of the consumer group that you want to do. How much money do you usually pay for the textile products? After you determine the price of the distribution products, you need to know how big the consumer group is at this price. How much sales and profits come. If you are sure you want to do it, then you need to know what kind of products your consumer group likes. You can make a simple survey with product images, print two or three hundred copies, and you can use target audiences such as friends and relatives. The investigation confirms the feasibility of the business you are doing. This will minimize your investment risk. It is estimated that it will be less than 500 yuan plus part of your time, you can determine whether you want to open this store, whether you can make money after opening. For the first time, it is best to find two partners to reduce investment risks. If you have enough experience, you can open a store separately and reduce the contradiction of partnership. Home-visited stores generally sell at a higher price, with better quality, and there is not a lot of passenger traffic, so the store chooses a business district with more traffic.
2. How to choose the right home textile franchise brand
We generally go to the buyer to spin the product habits first look at the color pattern, then the price, fabric, processing technology, outer packaging, so you must first select the product, then choose the brand, then choose the company's services, the more complete the product The bigger the sales. The so-called home textile is the textile used in the home. At present, China does not have the home textile products as the whole company and the store. The selection of the brand should be as complete as possible. At least the bedding and curtains should be matched. The brand has a high local awareness and the price is high. Can meet the consumer group you set. Home textile brand franchise stores generally have quite a part of experience for reference, and there are model stores. Before joining, it is best to observe two days in comparable shops in the same area, one day from Monday to Thursday, and one day from Friday to Sunday. Sales have a large difference in time periods. You can also go to the store directly to the store owner.
3. How to do it after opening a store
Home textile products are necessities, but they are not consumables. Generally, they will not be bought anymore. Only products that attract him will be able to buy them again. Therefore, it is everyone who wants to find some low prices in addition to the products provided by brand owners. The product you need. Often low-priced products are highly profitable, both to attract consumers and to ensure the daily cost of opening a store.
First of all, to ensure that you can not lose money, then you have to enter your store to buy you. Only the low-priced necessities can be purchased without consideration. For example, the Japanese people call them a variety of storage bags, which can be processed into a variety of bags with a piece of cloth. shorts. Bras, cards, etc., umbrellas in the car, all kinds of mats, covers, and various kinds of crafts in home textiles. Japanese magazines have special products for this kind of products. There are hundreds of such goods, and the cost may be around one yuan, and the price can reach five yuan. Customers usually buy several. Japan's MUJI, Yideli, and IKEA are all using groceries as the main means of sales, attracting customers and acting as the main profit model. If your brand has more than 20 franchise stores, you can ask the brand to provide them in a concentrated manner, which can reduce the purchase cost of the store.
Japan's MUJI, Yideli, IKEA, etc. all use groceries as the main means of sales. Generally, customers who enter the home textile store generally have the intention to purchase. Buying small things will increase the desire to purchase large items. In order to maintain the customer's desire to shop and increase their impression of their own production, we can print some small advertisements for them. The advertisements should not be printed too big. If they are too big, they will not be allowed to go out and they will lose it. The advertising products should introduce some life in addition to the main products. Necessities. As far as I know, there are 5%-8% of the return of advertising. At the end of the month, we must make a statistical table of sales, price, color, product pattern, fabric separately. With the data, we know the sales direction, know what goods to make money, and increase the turnover according to your marketing method and management level. The increase gradually accumulates. Samples are sampled, depending on the actual effect, the bedroom light is soft, the curtains are bright, the color pattern of the goods is more coordinated, and the large-size goods should be considered for placement.
The development prospects of the home textile industry are bright. First of all, investment-oriented and public service-oriented consumption hotspots, represented by residential houses, hotels, tourism, medical care, etc., will all become the factors that will promote the expansion of the Chinese textile market. The Olympic economy and the Shanghai World Expo will also provide opportunities for the development of the home textile industry. A new opportunity. Secondly, the improvement of the quality of life of Chinese people has continuously expanded the demand for home textile products. Finally, nearly 10 million new couples are married each year in China, and the consumption of home textile products due to marriage will be considerable.
In the next few years, China's textile market is expected to increase by 200-300 billion yuan. As one of the three major sectors of the textile industry, the home textile industry is quietly changing the way people live and market.
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