[China Glass Network] In the previous analysis of several key articles of enterprise website optimization, the author briefly described several key issues in enterprise website optimization, but failed to formulate detailed optimization plans. There is a more important part: single page optimization. Mainly refers to the product page and news information page, everyone knows that the content of the corporate website itself is relatively small, and there are many pictures. In response to these situations, the author has written a single page optimization solution that is not yet perfect. Everyone has a lot of advice.
Product single page and news information page are the parts that are impossible to be found in the corporate website. The single page should pay attention to the following points during the optimization process. The author has found a corporate website about the screen window. Here is an example of how to optimize a single page.
Top: Single page title, description, description
In fact, this point does not have to be embarrassed, but what I want to say is: the title, description, and description of the product page should include the product name or the product end word as much as possible. The title can be in the form of product name + company name + slogan, which can be omitted if there is no slogan. However, the title and keywords of the product page are better than the main keyword.
Second: single page URL optimization
For corporate websites, it is better to use static or pseudo-static forms, and it is not advisable to use long URLs. But it is not necessary to use static pages. When using dynamic URLs, you need to be careful not to take too many parameters.
Third: single page code optimization
The code also needs to be optimized. For example, try to compress your page code, use DIV+CSS layout page, use less or no table, etc. I think the single page of the product needs to grasp a core keyword, because you want to promote it is definitely the key. Word, suggest that the core long tail of a page is marked with the h1 tag. But a page is better to use H1 only once.
Fourth: single page image optimization
For enterprise stations with fewer images and fewer texts, image optimization is a priority. The ALT attribute of the image is essential and you can fill in a short description of the product or the product name. This is also the part that is easy to ignore when optimizing.
Fifth: single-page user experience
The user experience of the product page or news information page of the enterprise website should mainly pay attention to these points. First, there is a message function. Visitors can make suggestions or comments after reading the content, or they can know the product. Secondly, there must be an online customer service system, and visitors should consult.
Sixth: single page network marketing
For example, add a company's Weibo on the page, or add Baidu to share. Promoting your products with Weibo and sharing is also a good way to promote. Increase the exposure and flow of a single page. Ok, today I will talk about this. The above analysis is a product single page. As for the news information page, you can follow the product page to optimize.
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