After several years of hard work, CAT International (Hong Kong) Co., Ltd. has become a large-scale garment enterprise with an annual sales value of several hundred million dollars and a sales network all over the country. Cat human brand has become a strong brand in China's apparel industry, the leading brand in the field of fashion underwear.
Under the intense competition in the underwear industry, "Cat Man" can highlight the encirclement and make itself unique. It has become "the most popular Chinese underwear brand for consumers" thanks to its precise market positioning and brand marketing strategy. In 2000, according to the change of underwear consumption trend, cat's decision-makers put forward a new concept of fashion underwear, and through in-depth analysis of the cat's brand characteristics and consumer groups, put forward cat's "wild, charming, spiritual, wisdom" Personalized positioning.
In the operation of the brand, cats have invited international superstars Shu Qi, Ekin Cheng as corporate image ambassador, with the United States McCain advertising company, the United States fine letter companies, work together internationally renowned brand image design company, creating "entertainment" brand marketing strategy , To create a unique "sexy, fashionable" cat culture; in the sales service system, cats always give top priority to innovation, establish and improve the marketing network, covering more than 180 large and medium-sized cities nationwide, with more than a thousand well-built International Sales of terminals. At the same time the company also actively develop overseas markets, has become the world's strategic alliance partners of the United States DuPont, Austria Lenzing and other Fortune 500 companies.
A series of high-end business strategy makes the company's scale of operation showed a leapfrog development, quickly established in the national underwear industry's leading position. In 2003, cat underwear in the Chinese brand underwear market share ranked No. 4, thermal underwear occupies the fifth largest market share. March 2004, in the China Federation of Industry and other authorities statistics "national billion shopping malls underwear sales rankings," Cats underwear topped the top three. Cat company in 2005 won the China National Garment Association "profits" and "sales" double hundred, the annual profits tax paid 10 million yuan. In 2006, the cat was awarded the "most popular consumer favorite Chinese fashion underwear brand", "National Mianjian products", "China Famous Brand", "Top 100 Chinese management competitiveness," and so on. In 2007, "Cats" topped the list of famous brands in China, adding impetus to the development of the brand. You Lin, president of the Group believes that a good brand must be close to the consumer brand must be based on the feelings and interests of consumers above all else the brand. Only such a brand, in order to truly pay attention to the inner feelings of consumers, thereby winning the consumer's favorite.
With the 2008 Olympic Games approaching, the sport will become a fashion in China and around the world. While highlighting the more sexy and fashionable "Miiow" logo, cats will further embody the concept of the brand's wild beauty through the core brand "Cat's Secret," personal and sexy secrets. At the same time, in response to the feeling of modern young people like sports, cats will launch "cat fashion sports" series of products, reflecting the cat's "non-professional, non-competitive" and fun, casual sports fashion concept. Aiming at the new generation after 80s and 90s, as well as the different attitudes toward life and different understanding of clothing and apparel needs, this year, Cats launched "Cats Fashion Campaign Series" to fill the market of "sports fashion" with personalized fashion design Blank to meet the needs of consumers.