Delta Galil, a large manufacturer of innovative apparel for major retailers and brands around the world, launched the company's latest groundbreaking fabric technology called Really Lace Cotton. Delta Galil has always been at the forefront of fabric technology, while creating "the next generation of cotton", in order to maintain the company's commitment to "real lasting cotton" its durability than ordinary cotton. It can be washed several times, still as new, especially in underwear and hosiery products, while Delta products are famous for underwear and hosiery. Estimazz, chief marketing officer at Delta Galil, said "really durable cotton" is a fabric that will change consumer buying habits. Thanks to the company's state-of-the-art, unique finishing technology, "Really Long-Lasting Cotton" maintains the fresh appearance of the cotton while extending the time it takes to wear it. One of the most important benefits of this technology is to enable consumers to shop smarter. Today's economic environment is grim, everyone is looking for clever shopping methods, reduce costs and save money. Consumers are not able to procure clothing as frequently as they used to. Retailers and brands have an obligation to provide consumers with more durable clothing and provide customers with value-for-money products. It is an eco-friendly product because of its durable, durable cotton. Due to the longer life of the garment, it automatically extends the carbon footprints of the garment over a longer period of use, while also reducing the need to purchase replacement garments in a shorter period of time. In addition to these benefits, "True Lasting Cotton" also has a unique gloss and amazing smooth feel, and will not disappear after washing. Truly long-lasting cotton will be used to produce Delta Galils' 2009 Spring Collection.