International casual wear giant NAC North American wind enters Central Plains

Yesterday, the subsidiary company NAC North America, a well-known mass casual wear brand from the United States, was established in Zhengzhou, which is responsible for Central China regional affairs. It also announced at the same time that it plans to start its national logistics and storage center established in Zhengzhou. This fully shows that under the promotion of the strategy for the rise of central China, the leading position of Zhengzhou in the central provinces has become increasingly prominent.

The “NAC North American Wind” brand is the first series of brands launched by the American casual wear giant NAC Group, which is headquartered in Los Angeles, after entering China last year. The brand is mainly for urban youth consumers aged 16-28 years old. The design style tends to be relatively popular.

Currently, the “NAC North American” brand headquarters and brand marketing center in China are located in Shanghai and Wenzhou, respectively. The establishment of the Central China Business Headquarters in Zhengzhou is the first cross-provincial branch company established in China. The logistics center to be established in Zhengzhou will become the distribution center for products and materials throughout the country. Zhengzhou will also become one of the most important core cities for its domestic business.

It is understood that the "NAC North American Wind" brand was officially launched in the Chinese market last August, less than a year. At present, it has more than 200 franchised stores in major provinces such as Zhejiang, Jiangsu and Shandong. In addition, the number of its franchise stores is expanding nationwide at an average of 1.5 new stores per day.
According to the relevant person in charge of the brand in China, NAC's North American Wind brand's excellent product quality and design style that caters to domestic young people's consumer demand provide the most basic guarantee for its rapid development in China. In addition, its international leading store The operating model and the unique “joint chain expert” nanny franchisee cooperation model also provide strong support for the realization of this goal.

According to the reporter’s understanding, the reason why NAC’s North American wind brand can expand at such a rapid rate is that it is inseparable from the strong influence of NAC’s parent brand NAC on a global scale and in the industry. At the same time, it is supported by its strong financial strength. The strong pre-media promotional cooperation program also provided strong guarantees for realizing the amazing development and expansion speed of the domestic leisurewear franchise chain.

When answering the question about choosing Zhengzhou as the headquarters of Central China, the person in charge of the brand told the reporter: Under the background of the country’s strategy of urging the rise of central China, the huge market power that the central provinces in Central China already possess will be fully stimulated. Zhengzhou, as one of the most important transportation hubs in China and its innate geographical location, has an irreplaceable location and logistics advantage in Central China, which is more conducive to the effective radiation of NAC North American wind brands in the future; logistics in Zhengzhou The center can also greatly improve logistics efficiency, reduce logistics costs, and provide partners with lower-cost products and better quality and timely services. At the same time, Zhengzhou has effective radiation effects on the Central Plains urban agglomeration and its neighboring county economic network (peripheral urban belts), which is conducive to realizing the brand's radiation power in this region. In addition, the huge economic capacity that Zhengzhou itself has, relatively mature and developed markets, talent bases, and superior policy environment are all important reasons why NAC's North American wind brands have chosen Zhengzhou.

In addition, the responsible person also disclosed that after the start of the Central China market, the NAC North American Wind brand has adopted a series of preferential cooperation policies for this regional partner, and will invest a huge sum of money for the brand promotion in Central China. Promotion. At the same time, the NAC North American Wind Brand Headquarters will also join the local government to launch a series of actions and activities aimed at supporting the public welfare of the local vulnerable groups. This newspaper will continue to pay attention.