2008 world financial tsunami sweeping the globe, many international fashion brands have laid off the occasion, the Shenzhen winner costumes flagship women's brand NAERSI (NARS) has shown a strong momentum of contrarian growth. In 2009, the winner of the costume and the momentum, recently launched NAERSI 15 inspiration for NAERSI · LING (NARS Ling). The early 90s of last century, China's first batch of women's brand was born, when the clothing is purely to meet the most basic needs of consumers, are designed for a number of clothing items, neither the theme nor the series. NAERSI was born in the background of this era, when they have nothing but dreams, a lack of funds, two do not understand the brand operation, more importantly, the national purchasing power is very low. With the economic development and people's living standards continue to improve, the apparel industry has undergone tremendous changes. Up to now, the Chinese market is moving toward the era of fine consumer goods, and people's demand for clothing no longer stays in the stage of "clothing and heating" , And began to focus on work, life and social needs, so choose more performance and economic strength of their own clothing as more consumers pursuit. Especially with the high-end women's giants in foreign countries have seized the Chinese women's market in recent years, the Chinese women's brand must seek breakthroughs and innovations to complete the brand transformation from low to high, through the upgrading of its own brand development strategy to meet the needs of consumers and improve The overall competitive strength of the brand. Winner apparel can be described as fought in this industry more than a decade, under the leadership of Chen Ling-mei, business grasp the ability of the industry, professional standards continue to increase. However, by 2006, the winner's business encountered a bottleneck in development and the clothing it operates is considered "middle-aged and old-fashioned clothing." Ms. Chen went to many developed countries for an investigation and in-depth study of the lifestyle of mature local women and dressed and dressed. After a long period of research and in-depth analysis, Ms. Chen proposed the cultural concept of "Fantasia". Over time, the team of winners also found that the dress and mentality of Chinese women in the new year have changed a lot. Their status and income are getting higher and higher. They are more young and pay more attention to self-cultivation and maintenance. They hope to have more Young, upscale clothes are worn on the body. NAERSI brand keen insight into the consumer demand for clothing upgrade, the introduction of NAERSI · LING upgrade, she is NAERSI the maturation of the Oriental women's brand regeneration and sublimation, NAERSI · LING achieved the refined brand lift, which undoubtedly for the Chinese women's brand The promotion provided a good example. With the intensification of international competition and the escalation of consumer demand, the Chinese economy has shifted from the era of product competition to the era of brand competition. In the era of rapid growth of this brand, where is the Chinese women's enterprise road? In particular, at present, the developed economy headed by the United States has experienced a serious economic recession, while the economy in China is still adversely following its economic growth. This has given us unprecedented expectations of the Chinese own brand. While people have changed their superstition of the capitalist economy, they also provide an opportunity for the development of national brands. At this point, NAERSI · LING can be described as the precise upgrade opened the Chinese women's international rise era. Throughout the world, fashion giants Versace in order to enter the French high-end fashion industry, launched in 1989 to upgrade the brand "Afelier" series, a move led to the Italian fashion march to Paris. It is through a series of brand upgrades, it eventually established Versace fashion empire. From NAERSI to NAERSI · LING, is not only the winner of 15 years of precipitation and sublimation, but also the development of Chinese apparel brands, rising, the final successful promotion of the model through the brand quickly rose to meet the deeper needs of more consumers , Release of women's love beauty of nature. Only rising brand in order to meet the tastes of the target consumer to meet their growing sense of brand value needs, and the process of rising brand is the continuous accumulation of brand equity process. Speaking of the original intention of the brand upgrade, Chen Lingmei said with a smile: "After 15 years has been deeply rooted in the hearts of people, in the country formed its own strong loyal customer base. With the changing times, their needs have changed, they hope that the clothing is not only meet the occasion Environment, and fit their own temperament, through clothing to show their inner wisdom, vitality, charm.NAERSI positioning can not fully meet the needs of the elite women, and the introduction of NAERSI · LING so that they attend a variety of occasions are decent and Out of color, dancing in the most beautiful time of their own. "